Content Design, Second edition: Research, plan and deliver the content your audience wants and needs

Computers & Technology

Edwards, Rachel

Winters, Sarah

Web Development & Design

lulu.com

Between 2010 and 2014, Sarah Winters (was Richards) and her team at the United Kingdom’s Government Digital Service did what many thought impossible: they took over 400 separate government websites and transformed them into a single site designed to effectively serve its users. In doing so, they codified a new discipline: content design. 
Content design isn’t graphic design or just copywriting under another name. Content design focuses on what content best serves the users’ needs, whether it be the written word, infographics, visuals, videos, or charts. 
At the core of content design are the needs of the users—and this means determining what your users want. More than this, it’s about analysing data to determine when, where, and how users want to digest information. There is no room for assumptions in content design—success or failure hinges on how well you understand your users’ needs. 
Discover the power of designing completely user-based content, grounded not on what organisations think their users want but on the needs, actions, and motivating forces of your site visitors.

Content Design

Business & Money

Management & Leadership

Why I Stayed in an Abusive Marriage: Live, Love, Learn, and Leave

Why I Stayed In An Abusive Marriage: Live, Love, Learn, and Leave

Self-Help

Balboa Press

When she became engaged to a friend, Sarah Winters believed she was finally free from her parents' control and an arranged marriage of their choice. Even better yet, she was certain the life she had read about in fairy tales would now be hers. Unfortunately, she could not have been more wrong.In a poignant narrative, Winters chronicles the chain of events that led her into the darkness of an abusive marriage and the profound eventual realization that she must escape. As she reveals how she searched for answers amid endless and brutal abuse, Winters also describes her husband's true character as it surfaced through his actions fueled by jealousy, mistrust, and insecurities. Finally after she decided to escape by seeking asylum abroad, Winters details how she secretly left the country and returned home, vowing to face any consequences (even death) at the hands of her husband.Why I Stayed in an Abusive Marriage is a story of immense courage, perseverance, a never-give-up attitude that chronicles a woman's experiences with an eventual escape from decades of abuse.

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Books by Winters, Sarah