"Mass Media/Mass Culture" shows the relationship between mass media and culture and how they influence each other. In addition to comprehensive coverage of the elements of the media such as history, industry operations and business trends, the book explains the mass media as catalysts of culture and cultural change. The approach gives students an opportunity to relate the importance and influence of mass media to their own lives. The third edition includes ten percent revision of the text with updated charts, graphs and the latest TV shows and films. Also included is coverage of the fall of communism in Eastern Europe and updated chapters on media and politics including the 1992 Presidential campaign.

Mass Media/Mass Culture: An Introduction (McGraw-Hill Series in Mass Communication)

Politics & Social Sciences

Wilson, Stan Le Roy

Social Sciences

Mcgraw-Hill College

<p>This text approaches the study of mass communication with a special emphasis on popular culture, with the aim of helping students understand how the evolution of the media affected certain cultural developments. A section on the latest technological trends and developments is included.</p>

<p>"Mass Media/Mass Culture" combines a student friendly, lively approach with a special emphasis on mass culture. The text relates the evolution of media to cultural developments by linking culture and media history, creating a coherent structure that guides students through the complex world of mass media. The result is a text that is simple and direct, yet does not sacrifice content.</p>

Mass Media/Mass Culture: An Introduction

Wilson, James R.

This text approaches the study of mass communication with a special emphasis on popular culture, with the aim of helping students understand how the evolution of the media affected certain cultural developments. A section on the latest technological trends and developments is included.

See the best price to sell, buy, or rent books by Wilson, Stan Le Roy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Wilson, Stan Le Roy

See the best price to sell, buy, or rent books by Wilson, Stan Le Roy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Mass Media/Mass Culture: An Introduction (McGraw-Hill Series in Mass Communication)

Mass Media/Mass Culture: An Introduction (McGraw-Hill Series in Mass Communication)

Mass Media/Mass Culture: An Introduction

Mass Media/Mass Culture: An Introduction