Word-Of-Mouth Marketing

Shows how to manage the ``talk factor'' in your company—spreading good news about the organization—and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations—big or small, professional or social, profit or non-profit. Whatever you're selling, it can help you wield the most powerful marketing tool of all.

Business & Money

Wilson, Jerry R.

Marketing & Sales

John Wiley&Sons, Inc.

Management & Leadership

wiley

America's most sought-after consulting guru shows you how to successfully market your services and make more money. Contains 138 insider secrets for building a client base applicable to a broad range of professionals inside or outside consulting. Features invaluable marketing do's and don'ts and covers such topics as direct mail, networking, cultivating referrals, media contacts, preparing contracts and setting fees.

138 Quick Ideas to Get More Clients

Shenson, Howard L.

Reference

For most businesses, attracting new employees and getting your existing employees to succeed is a never-ending task. It's often rooted in inefficient hiring practices, misunderstood motivational techniques, inadequate training, and high employee turnover. The results: Low productivity and poor performance, leading to lower revenue, unhappy customers, and endless management headaches. Jerry Wilson's 151 Quick Ideas to Inspire Your Staff takes the mystery out of motivating employees to achieve personal and business success. The basic concept: Inspire your employees to create and maintain delighted repeat customers!This book demonstrates that business owners don't have to constantly replace employees or use artificial incentives and harsh methods to get employees to help the business succeed. Wilson shows business owners and managers how to do it themselves without the pain and suffering. And you don't have to invent any new approaches, concepts, or buzzwords to do it! Just follow some of Jerry Wilson's 151 proven ideas and discover amazing results--fast! Jerry Wilson has spent more than 25 years researching what his clients--businesses large and small--need to do to be successful in today's marketplace by hiring and motivating the right employees. These powerful ideas work! Each is presented in a bite-sized package that allows instant execution. No long chapters with endless justifications, pontifications, philosophy, and personal stories. Just 151 great, practical ideas any business manager and owner can use to make an immediate difference in his or business success.

151 Quick Ideas to Inspire Your Staff

Business Culture

Career Press

For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration and knee-jerk reactions. Jerry Wilson's 151 Quick Ideas to Get New Customers takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost! 151 Quick Ideas to Get New Customers demonstrates that you don't have to use expensive and never-ending sales events, coupled with expensive advertising and energy-zapping promotions, to turn on a constant, never-ending flow of new prospects. And you don't have to invent any new approaches, concepts, or buzzwords to do it! Just follow some of Jerry Wilson's 151 proven ideas and discover amazing results--fast! Jerry Wilson has spent more than 25 years researching what his clients--small and medium-sized businesses just like yours--need to do to be successful in today's marketplace. These powerful ideas work! Each is presented in a bite-sized package that encourages instant execution. No long chapters with endless justifications, pontifications, philosophy, and personal stories. Just 151 great, practical ideas any business manager and owner can use to make an immediate difference in his or her business success. How much could just one good idea be worth to you? It could be worth a fortune! How much has McDonald's made by selling millions of Happy Meals? And what was it worth for Kinko's to offer 24/7 copy center hours? Don't overlook the one good idea that could make your business a success!

151 Quick Ideas to Get New Customers

Processes & Infrastructure

Weiser

Your customer-centric guide to everything from dealing with that unhappy customer to why not to give up on lost customers. "This must-read book provides you with the mindset, tools, and techniques you need to successfully prospect for new customers." --Roger Looyenga, chairman/CEO (ret.), Auto-Owners Insurance For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. No Nonsense: Attract New Customers takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost! No Nonsense: Attract New Customers demonstrates that you don't have to use expensive and never-ending sales events, coupled with expensive advertising and energy-zapping promotions, to turn on a constant, never-ending flow of new prospects. And you don't have to invent any new approaches, concepts, or buzzwords to do it. Just follow some of the 100+ proven ideas and discover amazing results--fast. Wilson spent more than twenty-five years researching what his clients--small and medium-sized businesses--need to do to be successful in today's marketplace. These powerful ideas work! Each is presented in a bite-sized package that encourages instant execution. No long chapters with endless justifications, pontifications, philosophy, and personal stories. Just 151 great, practical ideas any business manager and owner can use to make business increase. How much could just one good idea be worth to you? It could be worth a fortune! How much has McDonald's made by selling millions of Happy Meals? Don't overlook the one good idea that could make your business a success!

No Nonsense: Attract New Customers: 100+ Ideas to Bring In More Customers

Job Hunting & Careers

"No Nonsense: Inspire Your Staff's practical, hard-hitting ideas and examples are both relevant and necessary in business today. This is the book that will give you the edge. It's the book that you don't want your competition to read!"--Steve Hanes, president, Dale Carnegie Solutions For most businesses, attracting new employees and getting your existing employees to succeed is a never-ending task. It's often rooted in inefficient hiring practices, misunderstood motivational techniques, inadequate training, and high employee turnover. The results: low productivity and poor performance, leading to lower revenue, unhappy customers, and endless management headaches. No Nonsense: Inspire Your Staff takes the mystery out of motivating employees to achieve personal and business success. The basic concept: Inspire your employees to create and maintain delighted repeat customers! This book demonstrates that business owners don't have to constantly replace employees or use artificial incentives and harsh methods to get employees to help the business succeed. Wilson shows business owners and managers how to do it themselves without the pain and suffering. And you don't have to invent any new approaches, concepts, or buzzwords to do it. Just follow some of the more than 100 proven ideas and discover amazing results--fast! Wilson spent more than twenty-five years researching what his clients--businesses large and small--need to do to be successful in today's marketplace by hiring and motivating the right employees. These powerful ideas work. Each is presented in a bite-sized package that allows for instant execution. No long chapters with endless justifications, pontifications, philosophy, and personal stories. These great, practical ideas are things any business manager and owner can use to make an immediate difference in his or her business success. Ignite your people to new levels of success with these action-oriented tips to improve morale and boost the bottom line.

No Nonsense: Inspire Your Staff: 100+ Ways to Awaken, Inspire, and Engage

See the best price to sell, buy, or rent books by Wilson, Jerry R.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Wilson, Jerry R.

See the best price to sell, buy, or rent books by Wilson, Jerry R.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Word-Of-Mouth Marketing

Word-Of-Mouth Marketing

138 Quick Ideas to Get More Clients

151 Quick Ideas to Inspire Your Staff

151 Quick Ideas to Get New Customers

No Nonsense: Attract New Customers: 100+ Ideas to Bring In More Customers

No Nonsense: Inspire Your Staff: 100+ Ways to Awaken, Inspire, and Engage