Word-Of-Mouth Marketing

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Word-Of-Mouth Marketing image
ISBN-10:

0471524956

ISBN-13:

9780471524953

Author(s): Wilson, Jerry R.
Released: Jan 16, 1991
Publisher: wiley
Format: Hardcover, 256 pages
Related ISBN: 9780471008583

Description:

Shows how to manage the ``talk factor'' in your company—spreading good news about the organization—and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations—big or small, professional or social, profit or non-profit. Whatever you're selling, it can help you wield the most powerful marketing tool of all.

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