The 5 Paths to Persuasion: The Art of Selling Your Message

A groundbreaking guide to successful sales explains how to identify the various types of key decision-makers within an organization--Charismatics, Thinkers, Skeptics, Followers, and Controllers--and how to tailor a sales presentation to match each specific category.

Miller, Robert B.

Hayashi, Alden M.

Williams, Gary A.

Business & Money

Business Plus

The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.

Management & Leadership

"Eve was made to be in submission to Adam." "Men are stronger than women and natural leaders." "Eve's weakness brought sin into the world." "Women shouldn't speak in church." While some in the Christian community are stuck on questions like those above, traditional ideas about gender are being debated and changed. Would you like to know what the timeless wisdom of the Bible offers in rebuttal to all the noise around us? Whether we are Christ followers or not, the Bible has much to teach us about how to be male and female at home, in the community and in religious gatherings. This book begins in the first three chapters of Genesis. Usually seen as a history of (or metaphor about) human origin, Genesis is really about purpose and relationships. In three short chapters Genesis builds a foundation for understanding why we exist, how we are meant to live and how a historically bad attempt at rebellion threw all human relationships into turmoil. But the story doesn't end with conflict. Instead of walking away from the rebels, God put a plan into motion to guide them - and us - onto a path toward interpersonal and spiritual healing. That path becomes clear as the book transitions from Genesis into a study of the words and deeds of Jesus and his apostles. Some readers will find their closely held beliefs challenged. Others will see their beliefs confirmed. But no one will read this book without discovering principles that have the power to improve their relationships with their Creator and with the people around them, be it at home, work, church, in the community or even on social media. After decades of study, prayer and meditation, Gary Williams crafts a conversation about gender roles and relationships that helps readers make up their own minds about relevant -- but often difficult to understand -- passages found in the Bible. "In the beginning" is where Williams begins his look at ideal male-female partnerships. Trust in a good God accompanies his study from start to finish.

Perfection Collides With Free Will: What Genesis, Jesus & his apostles teach about being male & female

Religion & Spirituality

Christian Books & Bibles

Gary A. Williams

" ... taps into not only the rational aspects of the buying decision, but also the emotional drivers, which are recognised as being crucial to a full understanding of buyer behaviour." Clive Chafer, Director Master-0McNeil Inc To succeed in today's business world of tough decision-makers, how you say something can actually be more important than what you say. Even the best ideas face resistence and rejection. Why? All too often people make the mistake of focussing solely on the content of their proposal and giving little thought to the way they will deliver it. In a two-year survey, customer research experts Miller and Williams studied 1,700 executives, discovered that good ideas are not enough; to make any sort of impact they must be delivered effectively. Whether it be a proposal or a business plan, The 5 Paths to Persuasion unlocks the secrets of persuasion neccessary to successfully present a plan. They reveal the five different types of decision maker: Charismatics; Thinkers; Sceptics; Followers; and Controllers and shows how to best sell ideas to each.

5 Paths to Persuasion: The Art of Selling Your Message

Miller, Robert B (Robert Bruce)

Skills

Kogan Page.

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