Marketing

MARKETING

Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Business & Money

Roger Kerin

Steven Hartley

William Rudelius

KERIN

Frederick Crane

Roger A.

Hartley Eric N.

Marketing & Sales

McGraw-Hill Ryerson Higher Education

Marketing, 7th Cdn edition with iStudy Access Card

This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.

Roger A. Kerin

Steven W. Hartley

Eric N. Berkowitz

Mcgraw-Hill College

Marketing, The Core, 2nd Edition, Paperback Cover.

Marketing: The Core, 2nd Edition

Education & Teaching

Schools & Teaching

Irwin/McGraw/Hill

Connect® Marketing McGraw-Hill reinvents the textbook learning experience for the modern student with Connect Marketing. A seamless integration of an eBook and Connect Marketing, Connect provides all of the Connect Marketing features plus the following:<ul>
<li>An integrated eBook, allowing for anytime, anywhere access to the textbook.</li>
<li>Dynamic links between the problems or questions you assign to your students and the location in the eBook where that problem or question is covered.</li>
<li>A powerful search function to pinpoint and connect key concepts in a snap.</li>
</ul>

Connect 1-Semester Access Card for Marketing

McGraw–Hill Education

Connect Plus™ Marketing – McGraw-Hill reinvents the textbook learning experience for the modern student with Connect Plus Marketing. Connect’s seamless partnership with the text’s content allows instructors and students to go beyond the print world, and into the digital realm with complete confidence. Connect Plus provides all of the Connect Marketing features in addition to: <ul><li>
A media rich eBook that allows you to share your notes with students. Students can insert and review their own notes, highlight the text, search for specific information, interact with media resources.</li></ul>
(Please note that in order for a student to use Connect Plus, the instructor will need to provide a Connect website to register the code. If the instructor is not using Connect in their class, the student will not be able to use Connect Plus.)

Connect Marketing Plus Access Card for Marketing: The Core

McGraw/Hill/Irwin

McGraw=Hill

ISBN-13: 978-0-07-759025-3ISBN-10: 0-07-759025-2

Principles of Marketing (Marketing 431) - San Francisco State University Edition

mcgraw/hill learning solutions

Experience, Leadership, Innovation. This edition of Marketing continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style.This author team is committed to (1) building on past experiences as authors, (2) continuing their leadership role in bringing new topics and perspectives to the classroom, and (3) focusing on pedagogical innovation that truly responds to new teaching and learning styles.

Marketing: Student Value Edition

BYU Edition for MSM's Marketing Core

Marketing The Core BYU Marriot School Edition (4th Edition Custom)

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Books by William Rudelius