Marketing

Roger Kerin

Steven Hartley

William Frederick Crane

McGraw-Hill/Ryerson

Connect - Your Study and Testing Program with e-book - is included with each new copy of the text. For more information, go to www.mcgrawhillistudy.ca 
The Seventh Canadian Edition of Marketing by Crane et al has been substantially revised, updated, and packed with new marketing examples from across Canada and around the world. Crane continues to be the most innovative Marketing Principles text on the market. In addition to new or expanded coverage of topics such as green marketing, interactive marketing, customer experience management, "trysumers", ecoconsciousness, neuromarketing, lifestyle centres, and new technologies (for example, ICTs, online focus groups), we have overhauled the examples and cases. Over 30 percent of all pedagogical features, including 8 new opening vignettes, 11 new Marketing NewsNet boxes, and 10 new video cases, are either new or updated in this edition.

Marketing, 7th Cdn edition with iStudy Access Card

William Rudelius

Frederick Crane

McGraw-Hill Ryerson Higher Education

Book by Kerin, Roger, Hartley, Steven

Business & Money

Marketing & Sales

McGraw=Hill

Marketing: the Core 4/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: the Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: the Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style - Easy-to-read, interactive, writing style that engages students through active learning techniques. 
 Personalized Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—that allows students to personalize marketing and identify possible career interests. 
 Marketing Decision Making – The use of extended examples, cases, and videos involving people making marketing decisions. 
 Integrated Technology - The use of powerful technical resources and learning solutions. 
 Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional and contemporary concepts. 
 Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.

Marketing: The Core

McGraw/Hill/Irwin

This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 43 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.

Strategic Marketing Problems: Cases and Comments, 10th Edition

PRENTICE/HALL

Instructor's Review Copy for Strategic Marketing Problems

Robert Peterson

Financial Times/Prentice Hall

ISBN: 9781260575699 is an International Student Edition of Marketing 15th Edition by: Roger A. Kerin and Steven W. Hartley This ISBN: 9781260575699 is Textbook only. It will not come with online access code. Online Access code (should only be purchased when required by an instructor ) sold separately at other ISBN. The content of of this title on all formats are the same. Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphasis on financial, social media, marketing metrics, and decision-making.

Mc Graw Hill Education (Uk)

**THIS PRODUCT IS A STANDALONE ACCESS CODE ONLY** The Core 9e takes a pedological approach that focuses on high engagement, personalized marketing, traditional and contemporary coverage, a rigorous framework, marketing decision making, and integrated technology. This product uses a conversational writing style and active learning techniques (cases, exercises, and testimonials) to help students personalize marketing and make career decisions. Available with Connect: a highly reliable homework and learning management solution.

MARKETING:CORE-CONNECT ACCESS

McG Hill

This listing is for the 1-semester Connect Code Printed Access Card. Engagement. Leadership. Innovation. This market-leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported by an extensive instructor resources package, Kerin 16e is up-to-date with additional emphases on social media, marketing metrics, financial aspects of marketing, and decision-making. Additionally, there is expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, equity, inclusion, and environmental impact. The 16e continues its real-world focus with “Marketing Matters,” “Making Responsible Decisions,” “Insights about me,” “Applying Marketing Metrics,” “Integration of the Customer Journey” and “Building your Marketing Plan” features throughout. Key marketplace changes related to the pandemic such as curbside pick-up, touchless payment, and delivery have been incorporated. Also featured is the growing trend toward purpose-driven brands through companies such as Bombas and Chipotle, as well as discussion of the many applications and implications of new and emerging technologies. All these examples come to life through our integrated technology of Connect. Connect features new video cases, application-based activities, and marketing analytics exercises among several others! Keep your course current by subscribing to the Kerin & Hartley Marketing blog (https://kerinmarketing.com ), which brings current marketing issues to your class, complete with discussion questions.

Connect 1-Semester Access Card Code for Marketing 16th edition

McGraw-Hill Higher Ed.

This listing is for the loose-leaf book AND Connect access code card. Engagement. Leadership. Innovation. This market-leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported by an extensive instructor resources package, Kerin 16e is up-to-date with additional emphases on social media, marketing metrics, financial aspects of marketing, and decision-making. Additionally, there is expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, equity, inclusion, and environmental impact. The 16e continues its real-world focus with “Marketing Matters,” “Making Responsible Decisions,” “Insights about me,” “Applying Marketing Metrics,” “Integration of the Customer Journey” and “Building your Marketing Plan” features throughout. Key marketplace changes related to the pandemic such as curbside pick-up, touchless payment, and delivery have been incorporated. Also featured is the growing trend toward purpose-driven brands through companies such as Bombas and Chipotle, as well as discussion of the many applications and implications of new and emerging technologies. All these examples come to life through our integrated technology of Connect. Connect features new video cases, application-based activities, and marketing analytics exercises among several others! Keep your course current by subscribing to the Kerin & Hartley Marketing blog (https://kerinmarketing.com ), which brings current marketing issues to your class, complete with discussion questions.

GEN COMBO LOOSE LEAF MARKETING; CONNECT ACCESS CARD 16th edition

See the best price to sell, buy, or rent books by Roger Kerin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Roger Kerin

See the best price to sell, buy, or rent books by Roger Kerin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing

Marketing, 7th Cdn edition with iStudy Access Card

Marketing

Marketing: The Core

Strategic Marketing Problems: Cases and Comments, 10th Edition

Instructor's Review Copy for Strategic Marketing Problems

Marketing

MARKETING:CORE-CONNECT ACCESS

Connect 1-Semester Access Card Code for Marketing 16th edition

GEN COMBO LOOSE LEAF MARKETING; CONNECT ACCESS CARD 16th edition