This text introduces students to marketing through a managerial/strategic focus while addressing current issues such as multiculturalism, ethics, quality, the environment and internationalism. This fifth edition includes additional chapters on the micro and macroenvironment.

Marketing 4e

Business & Money

william-g-zikmund-michael-d-amico

Management & Leadership

West Group

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Books by william-g-zikmund-michael-d-amico

See the best price to sell, buy, or rent books by william-g-zikmund-michael-d-amico. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing 4e