Marketing 4e
Description:
This text introduces students to marketing through a managerial/strategic focus while addressing current issues such as multiculturalism, ethics, quality, the environment and internationalism. This fifth edition includes additional chapters on the micro and macroenvironment.
Best prices to buy, sell, or rent ISBN 9780314011329
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Marketing
Zikmund, William G.
Edition:4th
ISBN-13:9780314013002
Marketing
Zikmund, William G.; d’Amico, Michael
Edition:5
ISBN-13:9780314062147
Marketing
Michael D'Amico; William G. Zikmund
Edition:7
ISBN-13:9780324028119
Marketing: Creating and Keeping Customers in an E-Commerce World (with Experiencing Marketing CD ROM and InfoTrac)
Zikmund, William G.; d’Amico, Michael
Edition:7
ISBN-13:9780324112870
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