What is content marketing? It's the art of listening to your customers' needs and wants and the science of delivering it to them in a compelling, engaging way. It's constantly testing campaigns with A/B testing to learn what works best. And it's a simple, well-told story that gets passed around and keeps readers coming back for more. In the past ten years, I've led a team that has created more than 18 million words for 500 clients. We created LifeTips.com from scratch and it now drives more than one million monthly readers without any advertising or marketing spend. We've screened hundreds of writers and put them to the test and we've learned what works with landing page optimization. The secret to content marketing is great writers. If you hire great writers, you will grow your marketing and sales at an accelerated rate. If you hire lousy writers, you'll remain stagnant with content that simply does not connect with readers or the search engines and be forced to feed the pipeline of sales with traditional marketing that will eventually become extinct. Enjoy these tips that'll open up a new pipeline of business. You'll find great ideas, uplifting examples, insider tips, and SEO secrets and methods to measure the ROI you demand from this book and from your content marketing investment. —Byron White

101 Content Marketing Tips

Business & Money

White, Byron

Marketing & Sales

Lifetips

What is content marketing? It's the art of listening to your customers' needs and wants and the science of delivering it to them in a compelling, engaging way. It's constantly testing campaigns with A/B testing to learn what works best. And it's a simple, well-told story that gets passed around and keeps readers coming back for more.

The Content Marketing Roadmap

Skills

LifeTips.com, Inc.

Content marketing amounts to more than 33% of marketing spend. It's the fuel for social media, inbound marketing and search engine optimization. It's the art of listening to readers' wants and needs. And it's the science of delivering your message to them in a compelling way. This book hopes to better define what to expect when you pay more for writing services. It's written for both buyers and sellers of writing services, and covers general writing, copywriting, tech writing and journalism. Hopefully it enlightens, entertains and keeps you reading-while imbuing you with a better understanding of quality writing.

Professional Writing Skill and Price Guide

Reference

Words, Language & Grammar

The content marketing revolution is in full force. Content strategy is needed to win the war on the web, and it's difficult to learn when you're short on time. That's where The Content Strategy MasterClass comes in. The fourth book for author Byron White, it's the gateway to a vault of information, including templates, plans, samples and an online certification program that's like a GPS for content strategy.
One of the original content marketing revolutionaries, Byron White is chair of Content Marketing Conference and founder of WriterAccess, a content creation platform connecting 25,000+ customers with 14,000 writers, editors, translators, content managers and content strate-gists. He's founded several other businesses over the years, including a content marketing agency supporting more than 100 clients with big names like Walmart, Salesforce, Iron Mountain and many more.
Enjoy the insights, methodology, and technology featured in the book, and explore the resources and online certification designed to help you deliver on your content marketing goals and advance your career.

Content Strategy MasterClass: The definitive guide for content strategy

From the ideals of the American Revolution to the far future where humanity is fragmented into myriad tribal cultures, from the medieval English countryside to Hitler's laboratories of terror, WARFEAR, A Collection of Strange War Tales takes you to thirteen battlefields beyond imagination.

Warfear, a Collection of Strange War Tales

Literature & Fiction

Tower, Allen

Contemporary

Marietta Pub