The Content Marketing Roadmap

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The Content Marketing Roadmap image
ISBN-10:

1602750572

ISBN-13:

9781602750579

Author(s): White, Byron
Released: Jun 01, 2013
Format: Paperback, 96 pages

Description:

What is content marketing? It's the art of listening to your customers' needs and wants and the science of delivering it to them in a compelling, engaging way. It's constantly testing campaigns with A/B testing to learn what works best. And it's a simple, well-told story that gets passed around and keeps readers coming back for more.

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