Appropriate for a variety of marketing courses at the college and university level. Canadian Marketing Cases is written with today's college and university students in mind. The book is designed to provide diverse challenges for the student -- in line with the constantly expanding scope of marketing. No longer are marketing issues limited to the concerns of large companies selling manufactured goods in Canada. Today, Canadian companies need to think about worldwide markets and to anticipate and meet threats from foreign competitors. In addition, over half the economy is concerned with the marketing of services; the cases in this book contain many examples from services marketers in both the profit and nonprofit sectors.

Canadian Marketing Cases

Business & Money

McDougall, Gordon H.G.

Weinberg, Charles B.

Marketing & Sales

Pearson Education Canada

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Books by McDougall, Gordon H.G.

See the best price to sell, buy, or rent books by McDougall, Gordon H.G.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Canadian Marketing Cases