Health Outcomes and Pharmaceutical Care addresses the challenges of and opportunities for pharmacists to become more involved in outcomes management by becoming proactive in evaluating the effectiveness of pharmaceutical care for patients. Because many pharmacy services have the potential to improve patient outcomes and limit total costs, outcomes research can be directed toward evaluating patient care that results from pharmacists’interventions and from new clinical programs. Especially useful as a text, this book prepares today's pharmacy student to become outcome-oriented and to provide more efficient and effective pharmaceutical care. Health Outcomes and Pharmaceutical Care shows you how outcomes management works--optimal patient utilization of health care resources is achieved, adverse outcomes are decreased, and costs are contained. Other important aspects of the outcomes system you'll examine in this book include: differences between outcomes research and traditional clinical research outcomes measurements patient-based assessments emerging state and national programs monitoring of therapeutic outcomes analysis of cost-effectivenessThis book, a collection from the Proceedings of the 40th Annual Ohio Pharmaceutical Seminar, shows you the prominent role you can play in the assessment of the effects of pharmaceutical products on patient outcomes and total health care costs. In addition, you'll be motivated to become proactive in evaluating the quality and value of pharmaceutical care so that appropriately valued cognitive activities will be incorporated in the future scheme for health care provision.

Health Outcomes and Pharmaceutical Care: Measurement, Applications, and Initiatives

Medical Books

Univ Sch Of Pharmacy, Ohio State

Escovitz, Alan

Pharmacology

CRC-Press

Promotion of Pharmaceuticals: Issues, Trends, Options

This important book evaluates trends in pharmaceutical advertising and promotion and addresses many of the perplexing questions involved in assessing drug promotion in our society. It examines legal and ethical issues surrounding pharmaceutical promotions and the benefits of pharmaceutical advertising and promotion and discusses the effectiveness of industry self-regulation and the potential for further legislative or regulatory response. Promotion of Pharmaceuticals offers a framework for understanding the informational effects of pharmaceutical promotion programs from a marketing and economic perspective. It also raises questions regarding pharmaceutical information at the macro level, including:Is pharmaceutical promotion excessive?Are further regulations needed to control the proliferation of misleading messages and to restrict the explicit and implicit persuasive powers of pharmaceutical promotion?What are the implications for the public?s health and social welfare of strict interpretation of the laws regarding dissemination of information on pharmaceuticals?Promotion of Pharmaceuticals suggests a cooperative, not adversarial, relationship between the FDA and the pharmaceutical industry to commit our limited health care resources to facilitating the provision of rational pharmaceutical care. It contains vital information for everyone who wants to make better informed decisions in the complex world of pharmaceuticals.Chapters discuss such relevant topics as regulatory issues for pre- and post-approved drugs, ethical considerations in drug advertising, and FDA and FTC concerns. Promotion of Pharmaceuticals answers questions such as Is pharmaceutical promotion interfering with the doctor-patient relationship? Can good business and good medicine go hand-in-hand? Is the cost of promotion increasing prescription drug prices to an unacceptable level? Other topics include an historical perspective on pharmaceutical advertising and viewpoints from the pharmaceutical leadership. This book is designed for individuals involved in advertising and promotion in the pharmaceutical industry, health care practitioners, consumer advocates, regulators and public policy decision-makers, and other persons involved in the delivery and consumption of pharmaceutical care.

Fisher, Julie A.

<p>This important book evaluates trends in pharmaceutical advertising and promotion and addresses many of the perplexing questions involved in assessing drug promotion in our society. It examines legal and ethical issues surrounding pharmaceutical promotions and the benefits of pharmaceutical advertising and promotion and discusses the effectiveness of industry self-regulation and the potential for further legislative or regulatory response. Promotion of Pharmaceuticals offers a framework for understanding the informational effects of pharmaceutical promotion programs from a marketing and economic perspective. It also raises questions regarding pharmaceutical information at the macro level, including:</p>
<ul>
<li>Is pharmaceutical promotion excessive?</li>
<li>Are further regulations needed to control the proliferation of misleading messages and to restrict the explicit and implicit persuasive powers of pharmaceutical promotion?</li>
<li>What are the implications for the public?s health and social welfare of strict interpretation of the laws regarding dissemination of information on pharmaceuticals?Promotion of Pharmaceuticals suggests a cooperative, not adversarial, relationship between the FDA and the pharmaceutical industry to commit our limited health care resources to facilitating the provision of rational pharmaceutical care. It contains vital information for everyone who wants to make better informed decisions in the complex world of pharmaceuticals.Chapters discuss such relevant topics as regulatory issues for pre- and post-approved drugs, ethical considerations in drug advertising, and FDA and FTC concerns. Promotion of Pharmaceuticals answers questions such as Is pharmaceutical promotion interfering with the doctor-patient relationship? Can good business and good medicine go hand-in-hand? Is the cost of promotion increasing prescription drug prices to an unacceptable level? Other topics include an historical perspective on pharmaceutical advertising and viewpoints from the pharmaceutical leadership. This book is designed for individuals involved in advertising and promotion in the pharmaceutical industry, health care practitioners, consumer advocates, regulators and public policy decision-makers, and other persons involved in the delivery and consumption of pharmaceutical care.</li>
</ul>

Business & Money

Marketing & Sales

See the best price to sell, buy, or rent books by Univ Sch Of Pharmacy, Ohio State. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Univ Sch Of Pharmacy, Ohio State