Noted journalist Dale Buss explores the winning business strategies behind today’s most exciting, outrageous and successful new media projects and personalities. From TheStreet.com’s James Cramer to Michael Robertson of MP3.com, from Craig Kanarick and Jeff Dachis of Razorfish to the editors of The Onion, Slate, Salon, and Suck, Buss provides the inside scoop on how these moguls think about their businesses, how they have influenced, inspired, and scared the heck out of the old media, and how they plan to continue to dominate the business landscape. Features eye-opening anecdotes and memorable quotes from the new media moguls Provides ideas to help readers apply cutting edge strategies to their own businesses

How to Think Like the World's Greatest New Media Moguls

Turner, Marcia Layton

Business & Money

McGraw=Hill

In today's world of colossal consolidation and mega-mergers, business success relies more than ever upon ingenious branding methods, top-notch publicity schemes, and cutting-edge marketing plans to insure that one's organization stands out above all others. And the icons profiled in this invaluable book of business lessons are the undisputed masters of stand-out marketing. Author Marcia Layton Turner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by executives and entrepreneurs in any industry who are looking to duplicate the success of such legends as Geoffrey Moore, Phil Knight, and Martha Stewart.

How to Think Like the World's Greatest Marketing Minds

Biography & History

An insightful look at how Kmart's management destroyed the company Kmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and what its potential is for a turnaround. This first in-depth examination of Kmart clearly identifies and discusses the ten missteps and miscalculations Kmart's CEOs have repeatedly made, including resisting investments in technology, brand mismanagement, and haphazard expansion, to name a few. Author Marcia Layton Turner taps many of her vast contacts within the retail business community to get the inside scoop on what really brought this once mighty retail giant to its knees. Kmart's Ten Deadly Sins is written for readers who find themselves wondering how a company with such bright prospects could end up filing for bankruptcy. Marcia Layton Turner (Rochester, NY) is the bestselling author of The Unofficial Guide to Starting a Small Business and The Complete Idiot's Guide to Starting Your Own Business. With an MBA in corporate strategy and marketing from the University of Michigan, she spent several years with Eastman Kodak in marketing and marketing communications. She is currently a freelance writer/author and ghostwriter for college-level business textbooks. Turner has also written for several top magazines and Web sites.

Kmart's Ten Deadly Sins: How Incompetence Tainted an American Icon

wiley

A revealing look at the real "Emeril live" Emeril Lagasse is a phenomenon-a television chef and restaurateur who has parlayed his outsized personality and gastronomic acumen into a multi-million-dollar culinary empire. Along the way, he's added new catchphrases to the American idiom-"bam," "kick it up a notch," and "pork fat rules"-and won the hearts (and stomachs) of millions of loyal fans. Now, for the first time, you get to enter into Emeril's incredible world. Filled with candid stories and vivid details, EMERIL! Inside the Amazing Success of Today's Most Popular Chef reveals how this culinary connoisseur made it to the top of his profession, while staying true to his main mission-showing ordinary people how to have fun with food. Weaving together Emeril's personal and professional journeys to international stardom, EMERIL! Inside the Amazing Success of Today's Most Popular Chef offers an entertaining look at how one of the world's most talented chefs became a household name.

Emeril!: Inside the Amazing Success of Today's Most Popular Chef

Biographies & Memoirs

Arts & Literature

From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.

The Unofficial Guide to Marketing Your Small Business

Marketing & Sales

The inside scoop . . .for when you want more than the official line Want to be your own boss but aren't quite sure how to make it happen? This savvy guide will show you the way. Now revised and updated to cover the latest regulations, techniques, and trends, it walks you step by step through the entire start-up process, from coming up with a business plan and lining up financing to setting up shop, marketing to your customer base, and dealing with accounting, taxes, insurance, and licenses. Packed with real-world tips and tricks that you won't find anywhere else, it delivers all the know-how you need to declare independence from the 9-to-5 world, launch your business--and watch the profits grow! * Vital Information on real-world entrepreneurship that other sources don't reveal. * Insider Secrets on how to secure financing and choose a winning location. * Money-Saving Techniques, including low-cost ways to market your business. * Time-Saving Tips for creating a business plan and handling legal and accounting basics. * The Latest Trends, including how to launch a profitable home- or Web-based business. * Handy Checklists and Charts to help you plan your start-up and succeed in the marketplace.

The Unofficial Guide to Starting a Small Business (Unofficial Guides)

Management & Leadership

John Wiley&Sons, Inc.

This book/CD-ROM package gives tips for successful Internet searching, compares 10 major search sites, then lists and briefly describes web sites in many categories, including alternative medicine, business, home schooling, music, parenting, quilting, shopping, and yoga. The CD-ROM contains a fully searchable, electronic versions of the book, allowing readers to directly access all web sites listed. Turner is a business and marketing consultant. Seybold is a small business owner and Internet researcher. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Que's Official Internet Yellow Pages, 2001 Edition

Computers & Technology

Seybold, Audrey

Web Development & Design

Que Pub

The Domino’s Story: How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)

Imagine if you were there, taking notes, as&nbsp;a small pizza joint became one of&nbsp;the most successful restaurants in the world.&nbsp;The Domino's Story&nbsp;will help you understand and adopt the competitive strategies, workplace culture, and business practices that made the iconic pizza chain the innovative restaurant and e-commerce leader it is today. As one of the most technologically advanced fast-food chains in the market, Domino's has cemented their reputation for innovation,&nbsp;paved&nbsp;in&nbsp;industry-leading&nbsp;profits.&nbsp;In February 2018,&nbsp;according&nbsp;to&nbsp;Ad&nbsp;Age,&nbsp;Domino's&nbsp;unseated&nbsp;Pizza&nbsp;Hut&nbsp;to become&nbsp;the largest pizza seller worldwide in terms of sales.&nbsp;&nbsp; Rather than just tampering with a recipe that was working, they decided to think outside of the pizza box by creating digital tools that emphasized convenience and put the customer first.&nbsp;For the first time, the&nbsp;adaptable strategies&nbsp;behind the rise and dominance of&nbsp;Domino's&nbsp;are outlined&nbsp;in these pages.&nbsp; Through the story of the Domino's, you'll learn:&nbsp; <ul> <li>How to create meaningful innovation without changing the core of the product that people already love.&nbsp;</li> <li>How to recognize and take advantage of unique opportunities to alleviate your customers' pain points.&nbsp;&nbsp;&nbsp;</li> <li>How to grow a company by taking a holistic approach to the business.&nbsp;&nbsp;</li> <li>And, the importance of delivering a quality experience that will keep customers calling for more.</li> </ul>

HarperCollins Leadership

Imagine if you were there, taking notes, as&nbsp;a small pizza joint became one of&nbsp;the most successful restaurants in the world.&nbsp;The Domino's Story&nbsp;will help you understand and adopt the competitive strategies, workplace culture, and business practices that made the iconic pizza chain the innovative restaurant and e-commerce leader it is today. As one of the most technologically advanced fast-food chains in the market, Domino's has cemented their reputation for innovation,&nbsp;paved&nbsp;in&nbsp;industry-leading&nbsp;profits.&nbsp;In February 2018,&nbsp;according&nbsp;to&nbsp;Ad&nbsp;Age,&nbsp;Domino's&nbsp;unseated&nbsp;Pizza&nbsp;Hut&nbsp;to become&nbsp;the largest pizza seller worldwide in terms of sales.&nbsp;&nbsp; Rather than just tampering with a recipe that was working, they decided to think outside of the pizza box by creating digital tools that emphasized convenience and put the customer first.&nbsp;For the first time, the&nbsp;adaptable strategies&nbsp;behind the rise and dominance of&nbsp;Domino's&nbsp;are outlined&nbsp;in these pages.&nbsp; Through the story of the Domino's, you'll learn:&nbsp; <ul> <li>How to create meaningful innovation without changing the core of the product that people already love.&nbsp;</li> <li>How to recognize and take advantage of unique opportunities to alleviate your customers' pain points.&nbsp;&nbsp;&nbsp;</li> <li>How to grow a company by taking a holistic approach to the business.&nbsp;&nbsp;</li> <li>And, the importance of delivering a quality experience that will keep customers calling for more.</li> </ul>

It's a whole new approach to "hand" quilting for kids! Turn children’s handprints into fabulous flowers, fluttering butterflies, buzzing bees, and dazzling dinosaurs with this easy approach to kid-friendly quilting fun. • More than ten adorable patterns transform little handprints into a multitude of creative creatures 
• Simply "stamp" kids’ hands on fabric with fabric paints; then help them embellish with pens, trims, buttons, googly eyes, and more 
• Projects are perfect for daycare, church, and scouting groups, or they can easily be made at home

Handprint Quilts: Creating Children's Keepsakes With Paint and Fabric

Crafts, Hobbies & Home

Layton, Marcia L.

Crafts & Hobbies

That Patchwork Place

See the best price to sell, buy, or rent books by Turner, Marcia Layton. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Turner, Marcia Layton

See the best price to sell, buy, or rent books by Turner, Marcia Layton. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

How to Think Like the World's Greatest New Media Moguls

How to Think Like the World's Greatest Marketing Minds

Kmart's Ten Deadly Sins: How Incompetence Tainted an American Icon

Emeril!: Inside the Amazing Success of Today's Most Popular Chef

The Unofficial Guide to Marketing Your Small Business

The Unofficial Guide to Starting a Small Business (Unofficial Guides)

Que's Official Internet Yellow Pages, 2001 Edition

The Domino’s Story: How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)

The Domino’s Story: How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)

Handprint Quilts: Creating Children's Keepsakes With Paint and Fabric