"Principles of Advertising and IMC, 2/e" by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. "Principles of Advertising and IMC" provides students with a basic understanding of all the major marketing communication functions, the major media alternatives, and the processes for integrating these activities in the most effective and efficient way in order to develop long-term, profitable customer relationships that build brands and create brand equity.

Principles of Advertising and IMC

Tom Duncan

Business & Money

Irwin/McGraw/Hill

<p>This book has soft covers.Ex-library,With usual stamps and markings,In good all round condition.</p>

IMC: Using Advertising and Promotion to Build Brands: With Powerweb

McGraw-Hill/Higher Education

<p>Everything communicates. Any action that a company takes will leave an impression on its consumers. "Integrated Marketing Communications" is about the coherent, consistent and clear use of a company's communication options. The text provides students with a solid understanding of all of the major marketing communication functions and media alternatives, and the processes for integrating these activities in the most effective and efficientway in order to develop long-term, profitable customer relationships that build brands and create brand equity.</p>

Integrated Marketing Communications

McGraw=Hill

Exploring Physics (Bk. 1)

Science & Math

Physics

John Murray

Advanced Physics

Adventures with Electronics

Technology

John Murray Academic

The fourth edition of this A Level physics course.

This text aims to provide an understanding of the basic principles of electronics related to the communication, control and computer systems which affect life. Practical applications of the subject are considered throughout, and actual devices and their uses are described, to encourage the reader to "do" some electronics. Mathematical requirements have been kept to a minimum. The book is not based on any single syllabus but is suitable for students taking BTEC units Electronics NII and NIII, City and Guilds Electronics Servicing (course 2240), GCSE and A'Level course, and short courses in further and higher education. This second chapter has been updated with additions to certain chapters, particularly those on digital systems and computing.

Success in Electronics (Success Studybooks)

See the best price to sell, buy, or rent books by Tom Duncan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Tom Duncan

See the best price to sell, buy, or rent books by Tom Duncan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Principles of Advertising and IMC

IMC: Using Advertising and Promotion to Build Brands: With Powerweb

Principles of Advertising and IMC

Integrated Marketing Communications

Exploring Physics (Bk. 1)

Advanced Physics

Adventures with Electronics

Adventures with Electronics

Advanced Physics

Success in Electronics (Success Studybooks)