Integrated Marketing Communications

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Integrated Marketing Communications image
ISBN-10:

0077111206

ISBN-13:

9780077111205

Author(s): Tom Duncan
Edition: European
Released: Jan 01, 2008
Publisher: McGraw=Hill
Format: Paperback, 672 pages

Description:

Everything communicates. Any action that a company takes will leave an impression on its consumers. "Integrated Marketing Communications" is about the coherent, consistent and clear use of a company's communication options. The text provides students with a solid understanding of all of the major marketing communication functions and media alternatives, and the processes for integrating these activities in the most effective and efficientway in order to develop long-term, profitable customer relationships that build brands and create brand equity.

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