Butting in every ten minutes to interrupt the exploits of Bugs Bunny, Underdog, or Rocky and Bullwinkle, a very different kind of cartoon series won the affection of viewers on Saturday mornings in the 1950s.
 Breakfast cereal commercials played out their own storylines in time slots of just a few seconds each. Soon, Cap’n Crunch™, the Trix Rabbit™, Toucan Sam™, Count Chocula™, and many more were household names, familiar as the cartoon personalities in regular television programs. Some creatures tried to swipe cereal from their friends. Others showed off the super strength given by their breakfast food of choice. Catch phrases even turned up in everyday talk, from “They’re magically delicious!”™ to “They’re grrreat!”™
 Rediscover the heyday of these beloved cereal advertising characters in Part of a Complete Breakfast, which includes fascinating information about their origins. Did you know Tony the Tiger™ originally walked on all fours and had claws and sharp teeth? Or that Lucky the Leprechaun™ seemed to genuinely hate the kids who chased after him to take his Lucky Charms™ cereal? Meet cartoons who never made it into the public eye, including a “lost” Kellogg’s character named Nutrina, and a proposed fourth member of the Rice Krispies™ gang—a spaceman named Pow!
 This highly illustrated narrative explores the history and evolution of these cartoon characters in an effort to both celebrate and measure their impact on American culture, focusing primarily on the years 1950–1979, when children’s programming became a powerful force and savvy advertisers realized that they could directly appeal to an enormous audience of kids through this new medium. In many ways these cereal commercials became extensions of the regularly scheduled programming featuring their own cast of animated characters.
Drawing from his personal collection of pop culture memorabilia, Tim Hollis celebrates the characters dreamed up by mid-twentieth-century mad men when television was an exciting new way to advertise. He takes us through the ups and downs of the rules and regulations imposed by the National Association of Broadcasters. Vivid photographs reveal the flavors of the earliest cereal commercials and the role they played in claiming the loyalties of young breakfast eaters. Part of a Complete Breakfast is perfect for members of the baby boom generation who knew and loved many of those beloved cereal mascots, and who still retain a warm place in their hearts (and stomachs) for them.

Part of a Complete Breakfast: Cereal Characters of the Baby Boom Era

History

Tim Hollis

Americas

University Press of Florida

Around the world there are grandparents, parents, and children who can still sing ditties by Tigger or Baloo the Bear or the Seven Dwarves. This staying power and global reach is in large part a testimony to the pizzazz of performers, songwriters, and other creative artists who worked with Walt Disney Records. Mouse Tracks: The Story of Walt Disney Records chronicles for the first time the fifty-year history of the Disney recording companies launched by Walt Disney and Roy Disney in the mid-1950s, when Disneyland Park, Davy Crockett, and the Mickey Mouse Club were taking the world by storm. The book provides a perspective on all-time Disney favorites and features anecdotes, reminiscences, and biographies of the artists who brought Disney magic to audio. Authors Tim Hollis and Greg Ehrbar go behind the scenes at the Walt Disney Studios and discover that in the early days Walt Disney and Roy Disney resisted going into the record business before the success of "The Ballad of Davy Crockett" ignited the in-house label. Along the way, the book traces the recording adventures of such Disney favorites as Mickey Mouse, Donald Duck, Cinderella, Bambi, Jiminy Cricket, Winnie the Pooh, and even Walt Disney himself. Mouse Tracks reveals the struggles, major successes, and occasional misfires. Included are impressions and details of teen-pop princesses Annette Funicello and Hayley Mills, the Mary Poppins phenomenon, a Disney-style "British Invasion," and a low period when sagging sales forced Walt Disney to suggest closing the division down. Complementing each chapter are brief performer biographies, reproductions of album covers and art, and facsimiles of related promotional material. Mouse Tracks is a collector's bonanza of information on this little-analyzed side of the Disney empire. Tim Hollis lives in Birmingham, Alabama. Three of his previous books—histories of tourism and children's television—are published by University Press of Mississippi. Two-time Grammy nominee Greg Ehrbar, a twenty-year Disney company veteran, is a writer of advertising, books, television specials, radio shows, compact discs, and Walt Disney Records Read-Alongs. Learn more about the book and the authors at www.mousetracksonline.com.

Mouse Tracks: The Story of Walt Disney Records

Arts & Photography

Greg Ehrbar

Graphic Design

UNIVERSITY PRESS OF MISSISSIPPI

Around the world there are grandparents, parents, and children who can still sing ditties by Tigger or Baloo the Bear or the Seven Dwarves. This staying power and global reach is in large part a testimony to the pizzazz of performers, songwriters, and other creative artists who worked with Walt Disney Records. Mouse Tracks: The Story of Walt Disney Records chronicles for the first time the fifty-year history of the Disney recording companies launched by Walt Disney and Roy Disney in the mid-1950s, when Disneyland Park, Davy Crockett, and the Mickey Mouse Club were taking the world by storm. The book provides a perspective on all-time Disney favorites and features anecdotes, reminiscences, and biographies of the artists who brought Disney magic to audio. Authors Tim Hollis and Greg Ehrbar go behind the scenes at the Walt Disney Studios and discover that in the early days Walt Disney and Roy Disney resisted going into the record business before the success of "The Ballad of Davy Crockett" ignited the in-house label. Along the way, the book traces the recording adventures of such Disney favorites as Mickey Mouse, Donald Duck, Cinderella, Bambi, Jiminy Cricket, Winnie the Pooh, and even Walt Disney himself. Mouse Tracks reveals the struggles, major successes, and occasional misfires. Included are impressions and details of teen-pop princesses Annette Funicello and Hayley Mills, the Mary Poppins phenomenon, a Disney-style "British Invasion," and a low period when sagging sales forced Walt Disney to suggest closing the division down. Complementing each chapter are brief performer biographies, reproductions of album covers and art, and facsimiles of related promotional material. Mouse Tracks is a collector's bonanza of information on this little-analyzed side of the Disney empire. Learn more about the book and the authors at www.mousetracksonline.com.

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Books by Tim Hollis