Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Basic Marketing Research (Book Only)

Business & Money

Churchill, Gilbert A.

Brown, Tom J.

Suter, Tracy A.

Marketing & Sales

South-Western College Pub.

Bundle: Basic Marketing Research, Loose-leaf Version, 9th + MindTap Marketing, 1 term (6 months) Printed Access Card + IBM SPSS Statistics Student Version 21.0 for Windows

Cengage Learning'

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

Created through a "student-tested, faculty-approved" review process, MR is an engaging and accessible solution to accommodate the diverse learning styles of today's students at a value-based price. MR provides an exciting, innovative approach to Marketing Research that provides the material needed for a successful course.

MR (with Marketing CourseMate with eBook Printed Access Card)

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Basic Marketing Research (with Qualtrics Printed Access Card) (TEST series page)

Created through a "student-tested, faculty-approved" review process, MR2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MR2 provides an exciting, innovative approach to Marketing Research that provides the material needed for a successful course. Attention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019. Cengage will support existing users of CourseMate through August 1st, 2020.

MR2 (with CourseMate, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)

Qualtrics Printed Access Card for Brown’s MR, 2nd

Print option bundle which includes MR 2 with the CourseMate Printed Access Card.

Print Option: MR 2 + CourseMate, 1 term (6 months) Printed Access Card

Access MR 2 + CourseMate 1 term (6 months) Printed Access Card through a Learning Management System.

Bundle: MR, 2nd + CourseMate, 1 term (6 months) Printed Access Card

MindTap Marketing for Brown/Suter/Churchill's Basic Marketing Research, 9th Edition helps you learn on your terms. INSTANT ACCESS IN YOUR POCKET. Take advantage of the MindTap Mobile App to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards, and practice quizzes. MINDTAP HELPS YOU CREATE YOUR OWN POTENTIAL. GEAR UP FOR ULTIMATE SUCCESS. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you'll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. MINDTAP HELPS YOU OWN YOUR PROGRESS. MAKE YOUR TEXTBOOK YOURS. No one knows what works for you better than you. Highlight key text, add notes, and create custom flashcards. When it's time to study, everything you've flagged or noted can be gathered into a guide you can organize.

MindTap Marketing, 1 term (6 months) Printed Access Card for Brown/Suter/Churchill's Basic Marketing Research, 9th

See the best price to sell, buy, or rent books by Suter, Tracy A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Suter, Tracy A.

See the best price to sell, buy, or rent books by Suter, Tracy A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Basic Marketing Research (Book Only)

Bundle: Basic Marketing Research, Loose-leaf Version, 9th + MindTap Marketing, 1 term (6 months) Printed Access Card + IBM SPSS Statistics Student Version 21.0 for Windows

Basic Marketing Research (Book Only)

MR (with Marketing CourseMate with eBook Printed Access Card)

Basic Marketing Research (with Qualtrics Printed Access Card) (TEST series page)

MR2 (with CourseMate, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)

Qualtrics Printed Access Card for Brown’s MR, 2nd

Print Option: MR 2 + CourseMate, 1 term (6 months) Printed Access Card

Bundle: MR, 2nd + CourseMate, 1 term (6 months) Printed Access Card

MindTap Marketing, 1 term (6 months) Printed Access Card for Brown/Suter/Churchill's Basic Marketing Research, 9th