This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information. Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done. This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results.

Basic Marketing Research (with InfoTrac)

Business & Money

Churchill, Gilbert A.

Brown, Tom J.

Marketing & Sales

Cengage Learning'

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Basic Marketing Research

South-Western College Pub.

Basic Marketing Research (Book Only)

Suter, Tracy A.

Bundle: Basic Marketing Research, Loose-leaf Version, 9th + MindTap Marketing, 1 term (6 months) Printed Access Card + IBM SPSS Statistics Student Version 21.0 for Windows

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

Created through a "student-tested, faculty-approved" review process, MR is an engaging and accessible solution to accommodate the diverse learning styles of today's students at a value-based price. MR provides an exciting, innovative approach to Marketing Research that provides the material needed for a successful course.

MR (with Marketing CourseMate with eBook Printed Access Card)

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Basic Marketing Research (with Qualtrics Printed Access Card) (TEST series page)

Created through a "student-tested, faculty-approved" review process, MR2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MR2 provides an exciting, innovative approach to Marketing Research that provides the material needed for a successful course. Attention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019. Cengage will support existing users of CourseMate through August 1st, 2020.

MR2 (with CourseMate, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)

Qualtrics Printed Access Card for Brown’s MR, 2nd

Print option bundle which includes MR 2 with the CourseMate Printed Access Card.

Print Option: MR 2 + CourseMate, 1 term (6 months) Printed Access Card

See the best price to sell, buy, or rent books by Brown, Tom J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Brown, Tom J.

See the best price to sell, buy, or rent books by Brown, Tom J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Basic Marketing Research (with InfoTrac)

Basic Marketing Research

Basic Marketing Research (Book Only)

Bundle: Basic Marketing Research, Loose-leaf Version, 9th + MindTap Marketing, 1 term (6 months) Printed Access Card + IBM SPSS Statistics Student Version 21.0 for Windows

Basic Marketing Research (Book Only)

MR (with Marketing CourseMate with eBook Printed Access Card)

Basic Marketing Research (with Qualtrics Printed Access Card) (TEST series page)

MR2 (with CourseMate, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)

Qualtrics Printed Access Card for Brown’s MR, 2nd

Print Option: MR 2 + CourseMate, 1 term (6 months) Printed Access Card