A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE chart—that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats – print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: <ul>
<li>Develop their own public relations campaigns </li> <li>Apply public relations skills to the real world</li> <li>Understand how to apply communication theories to public relations </li> </ul>

Developing the Public Relations Campaign

Business & Money

Bobbitt, Randy

Sullivan, Ruth

Marketing & Sales

Pearson

Developing the Public Relations Campaign takes a simple, easy-to-follow approach that helps students develop a public relations campaign in a service-learning environment. This text is designed for courses that use a team project approach rather than a traditional lecture/note-taking model. It introduces a three-step process—the PIE chart— that more accurately describes the campaign development process used in the real world than the traditional RACE formula. Its practical approach, with exercises and case studies in every chapter, will guide students through the development of their own public relations campaigns.

Developing the Public Relations Campaign: A Team-Based Approach

Allyn&Bacon

Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning. Developing the Public Relations Campaign introduces a three-step process–the PIE chart–that accurately describes the campaign development process used in the real world. A practical approach, with exercises and case studies in every chapter, guides readers through the development of their own public relations campaigns.

Pearson College Div

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.    Packages  Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.    Used or rental books  If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.    Access codes  Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   --    This access code card gives you access to all of MySearchLab's tools and resources, including a complete eText of your book. You can also buy immediate access to MySearchLab with Pearson eText online with a credit card at www.mysearchlab.com.     A practical, easy-to-follow approach to public relations     Written for students taking advanced courses in public relations, Developing the Public Relations Campaign takes a team project approach to learning about the field. The book introduces a three-step process–the PIE chart–that more accurately reflects the campaign development process used in the real world.  Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.   This text is available in a variety of formats — digital and print. Pearson offers its titles on the devices students love through Pearson’s MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab.    Learning Goals  Upon completing this book, readers will be able to:    Develop their own public relations campaigns Apply public relations skills to the real world Understand how to apply communication theories to public relations

MySearchLab with Pearson eText -- Standalone Access Card -- Developing the Public Relations Campaign (3rd Edition)

Developing the Public Relations Campaign + MySearchLab Access Card

Politics & Social Sciences

Social Sciences

Statutory Interpretation 3/E (Essentials of Canadian Law)

Legal Theory & Systems

Irwin Law

Writing & Us: 15 guides with truth and conviction Help you succeed in your writing mission (And Us)

Literature & Fiction

Lansbury, Angela

Street, Carolyn

Kan, Didi

Philp, Mamie

Fam, Stephanie Esther

Fritz, Gudrun C

O'Dell, Thomas

Wee, Clement

Robinson, Debra J

Essays & Correspondence

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