A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE chart—that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats – print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: <ul>
<li>Develop their own public relations campaigns </li> <li>Apply public relations skills to the real world</li> <li>Understand how to apply communication theories to public relations </li> </ul>

Developing the Public Relations Campaign

Business & Money

Bobbitt, Randy

Sullivan, Ruth

Marketing & Sales

Pearson

Developing the Public Relations Campaign takes a simple, easy-to-follow approach that helps students develop a public relations campaign in a service-learning environment. This text is designed for courses that use a team project approach rather than a traditional lecture/note-taking model. It introduces a three-step process—the PIE chart— that more accurately describes the campaign development process used in the real world than the traditional RACE formula. Its practical approach, with exercises and case studies in every chapter, will guide students through the development of their own public relations campaigns.

Developing the Public Relations Campaign: A Team-Based Approach

Allyn&Bacon

Exploring Communication Law: A Socratic Approach

Based on the Socratic dialogue method, Talking about Communication Law provides the fundamentals for discussing controversial issues in communication law and asks thought-provoking questions to promote debate. Providing the basic framework of the law with discussions focusing on the major cases in each area, Talking about Communication Law begins with the material related to the First Amendment's free speech and free press clauses, then proceeds through the various topics derived from those freedoms, including libel, privacy, access to information, the media and the courts, broadcast regulation, intellectual property, and business communication. Conciseness and clear language are its strengths, as are its readability and engaging approach. Point-counterpoint essays, frequently asked questions, chapter glossaries, and case problems encourage students to take an active approach to learning and create a running dialogue with the reader. The first one-third of the book deals with the First Amendment as applied to political speech, campus issues, and sexual expression. The second one-third deals with issues in journalism, broadcasting, and cyberspace. The last one-third deals with issues related to communication in business, such as advertising, public relations, and intellectual property.

Media & the Law

Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning. Developing the Public Relations Campaign introduces a three-step process–the PIE chart–that accurately describes the campaign development process used in the real world. A practical approach, with exercises and case studies in every chapter, guides readers through the development of their own public relations campaigns.

Pearson College Div

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.    Packages  Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.    Used or rental books  If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.    Access codes  Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   --    This access code card gives you access to all of MySearchLab's tools and resources, including a complete eText of your book. You can also buy immediate access to MySearchLab with Pearson eText online with a credit card at www.mysearchlab.com.     A practical, easy-to-follow approach to public relations     Written for students taking advanced courses in public relations, Developing the Public Relations Campaign takes a team project approach to learning about the field. The book introduces a three-step process–the PIE chart–that more accurately reflects the campaign development process used in the real world.  Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.   This text is available in a variety of formats — digital and print. Pearson offers its titles on the devices students love through Pearson’s MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab.    Learning Goals  Upon completing this book, readers will be able to:    Develop their own public relations campaigns Apply public relations skills to the real world Understand how to apply communication theories to public relations

MySearchLab with Pearson eText -- Standalone Access Card -- Developing the Public Relations Campaign (3rd Edition)

Developing the Public Relations Campaign + MySearchLab Access Card

Politics & Social Sciences

Social Sciences

Exploring Communication Ethics

Exploring Communication Ethics is a comprehensive textbook on the ethical issues facing communication professionals in today’s rapidly changing media environment. 
Empowering students to respond to real-world ethical dilemmas by drawing upon philosophical principles, historical background, and the ethical guidelines of major professional organizations, this book is designed to stimulate class discussion through real-world examples, case studies, and discussion problems. Students will learn how to mediate between the best interests of their employers and their responsibilities toward other parties, and to consider how economic, technological, and legal changes in their industries affect these ethical considerations. 
It can be used as a core textbook for undergraduate or graduate courses in communication or media ethics, and provides an ideal supplement for specialist classes in public relations, professional communication, advertising, political communication, or journalism and broadcast media.

Exploring Communication Ethics: A Socratic Approach

Humor & Entertainment

Routledge

Exploring Communication Ethics is a comprehensive textbook on the ethical issues facing communication professionals in today's rapidly changing media environment. Empowering students to respond to real-world ethical dilemmas by drawing upon philosophical principles, historical background, and the ethical guidelines of major professional organizations, this book is designed to stimulate class discussion through real-world examples, case studies, and discussion problems. Students will learn how to mediate between the best interests of their employers and their responsibilities toward other parties, and to consider how economic, technological, and legal changes in their industries affect these ethical considerations. It can be used as a core textbook for undergraduate or graduate courses in communication or media ethics, and provides an ideal supplement for specialist classes in public relations, professional communication, advertising, political communication, or journalism and broadcast media.

Lottery Wars: Case Studies in Bible Belt Politics, 1986-2005 (Lexington Studies in Political Communication)

Between 1986 and 2005, nearly every state in the Southeast grappled with one or more proposals for a state-run lottery. The political battles and marketing campaigns leading up to the decisions generated considerable public debate and media attention. Pro-lottery and anti-lottery groups executed costly and labor-intensive campaigns aimed at generating the involvement of the media, politicians, and voters. Using a variety of case studies, Lottery Wars examines those debates and campaigns from both theoretical and practical perspectives. Using thousands of media articles and government documents, in addition to dozens of interviews with politicians, religious leaders, and journalists who covered the campaigns, Bobbitt brings up-to-date the research on state lotteries in the Southeast United States. Accessible and journalistic in style, Lottery Wars is an ideal supplement to any political communication course.

Puzzles & Games

Lexington Books

Randy Bobbitt examines the political debates and underlying communications strategies over proposed state lotteries that took place in the Southeastern United States between 1986 and 2005. Based on research from thousands of media articles, government documents, and interviews with politicians, religious leaders, and journalists,Lottery Wars brings the history of state lotteries and the persuasive strategies used to debate them up to date.

See the best price to sell, buy, or rent books by Bobbitt, Randy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Bobbitt, Randy

See the best price to sell, buy, or rent books by Bobbitt, Randy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Developing the Public Relations Campaign

Developing the Public Relations Campaign: A Team-Based Approach

Exploring Communication Law: A Socratic Approach

Developing the Public Relations Campaign: A Team-Based Approach

MySearchLab with Pearson eText -- Standalone Access Card -- Developing the Public Relations Campaign (3rd Edition)

Developing the Public Relations Campaign + MySearchLab Access Card

Exploring Communication Ethics: A Socratic Approach

Exploring Communication Ethics

Lottery Wars: Case Studies in Bible Belt Politics, 1986-2005 (Lexington Studies in Political Communication)

Lottery Wars: Case Studies in Bible Belt Politics, 1986-2005 (Lexington Studies in Political Communication)