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Marketing: Real People, Real Choices : Study Guide

Business & Money

SOLOMON, Michael R.

Stuart, Elnora W.

Marketing & Sales

Pearson

B&gt; This dynamic and practical book uses a sense of humor to communicate the way marketing works and how it impacts fashion, music, sports, and other aspects of popular culture. It uses real-life business examples to view life "in the trenches" of the marketing world, and look at how some great marketing strategies and decisions developed. For anyone who wants to become a more intelligent consumer, better able to manage resources, and appreciate the effect marketers have on our life and purchases.

Marketing: Real People, Real Choices and The Brave New World of E-Commerce (2nd Edition)

Pearson College Div

No other book brings readers closer to doing real marketing. Readers experience real marketing three keys ways in the text: through Real People/Real Choices segments; entrepreneurial-focused Spotlight boxes; and end-of-part cases based on a real start-up company. The extensive supplement package including the “Living Laboratory” website, reinforces the experiential thrust of the book. New E-Commerce Student Supplement allows the reader to participate in the creating of a dot com.   The authors comprehensively cover making marketing value decisions, identifying markets and understanding customers' needs for a value and outline creating the value offer and communicating the value offer, as well as value chain management and offline retailing and B2C E-Commerce.   For brand managers and advertising account managers.

Marketing : Real People, Real Choices

PRENTICE/HALL

This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value–for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

Marshall, Greg W.

Marketing

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab &amp; Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab &amp; Mastering products. Packages Access codes for Pearson's MyLab &amp; Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --

Marketing Real People Real Choices MyMarketingLab Access Code: Inculdes Pearson eText

Real people, real choices–give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

Marketing: Real People, Real Choices (7th Edition)

Real people, real choices-give students a real feel for marketing. "Marketing: Real People, Real Choices"is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

Marketing: Real People, Real Choices, Value Edition

This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value—for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

Marketing: Real People, Real Choices

NEW MyMarketingLab with Pearson eText -- Standalone Access Card -- for Marketing: Real People, Real Choices, Fourth Canadian Edition (4th Edition)

Smith, J. Brock

Charlebois, Sylvain

Shah, Bhupesh

Pearson Education Canada

See the best price to sell, buy, or rent books by Stuart, Elnora W.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Stuart, Elnora W.

See the best price to sell, buy, or rent books by Stuart, Elnora W.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing: Real People, Real Choices : Study Guide

Marketing: Real People, Real Choices and The Brave New World of E-Commerce (2nd Edition)

Marketing : Real People, Real Choices

Marketing : Real People, Real Choices

Marketing

Marketing Real People Real Choices MyMarketingLab Access Code: Inculdes Pearson eText

Marketing: Real People, Real Choices (7th Edition)

Marketing: Real People, Real Choices, Value Edition

Marketing: Real People, Real Choices

NEW MyMarketingLab with Pearson eText -- Standalone Access Card -- for Marketing: Real People, Real Choices, Fourth Canadian Edition (4th Edition)