Marketing: Real People, Real Choices and The Brave New World of E-Commerce (2nd Edition)

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Marketing: Real People, Real Choices and The Brave New World of E-Commerce (2nd Edition) image
ISBN-10:

0130558176

ISBN-13:

9780130558176

Edition: Subsequent
Released: Dec 15, 2000
Format: Hardcover, 608 pages

Description:

B> This dynamic and practical book uses a sense of humor to communicate the way marketing works and how it impacts fashion, music, sports, and other aspects of popular culture. It uses real-life business examples to view life "in the trenches" of the marketing world, and look at how some great marketing strategies and decisions developed. For anyone who wants to become a more intelligent consumer, better able to manage resources, and appreciate the effect marketers have on our life and purchases.

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