This unique book uses a combination of sophisticated methodologies and cutting edge data to present accessible insights on American politics and campaign advertising in the United States. KEY TOPICS Its contributing authors tackle politically and policy relevant questions on the use and effect of political advertising, address campaign finance reform, and focus on improving the quality of elections. For political professionals, journalists, all the players involved in federal campaigns—and anyone with an interest in them.

The Medium and the Message: Television Advertising and American Elections

Politics & Social Sciences

Goldstein, Kenneth M.

Strach, Patricia

Social Sciences

Pearson

As late as the 1980s, breast cancer was a stigmatized disease, so much so that local reporters avoided using the word "breast" in their stories and early breast cancer organizations steered clear of it in their names. But activists with business backgrounds began to partner with corporations for sponsored runs and cause-marketing products, from which a portion of the proceeds would benefit breast cancer research. Branding breast cancer as "pink"--hopeful, positive, uncontroversial--on the products Americans see every day, these activists and corporations generated a pervasive understanding of breast cancer that is widely shared by the public and embraced by policymakers. Clearly, they have been successful: today, more Americans know that the pink ribbon is the symbol of breast cancer than know the name of the vice president. Hiding Politics in Plain Sight examines the costs of employing market mechanisms--especially cause marketing--as a strategy for change. Patricia Strach suggests that market mechanisms do more than raise awareness of issues or money to support charities: they also affect politics. She shows that market mechanisms, like corporate-sponsored walks or cause-marketing, shift issue definition away from the contentious processes in the political sphere to the market, where advertising campaigns portray complex issues along a single dimension with a simple solution: breast cancer research will find a cure and Americans can participate easily by purchasing specially-marked products. This market competition privileges even more specialized actors with connections to business. As well, cooperative market activism fundamentally alters the public sphere by importing processes, values, and biases of market-based action into politics. Market activism does not just bring social concerns into market transactions, it also brings market biases into public policymaking, which is inherently undemocratic. As a result, industry and key activists work cooperatively rather than contentiously, and they define issues as consensual rather than controversial, essentially hiding politics in plain sight.

Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking

Business & Money

Marketing & Sales

Oxford University Press

All in the Family: The Private Roots of American Public Policy

Even a casual observer of American politics might notice the importance of family in political rhetoric like the Republicans' "family values" and the Democrats' "working families," but we know surprisingly little about the role of family in American politics. We typically think of family as "private" and out of the public realm of politics or we associate family and public policy with so-called family policies, such as welfare or family leave. The goal of this book is to clarify the relationship between seemingly private family life and federal public policies. It asks two important questions: How do policymakers employ the concept of family in the policy process? And, what are the consequences of employing this concept broadly in public policy? All in the Family is the first empirical study of family in the American policy process. It shows that, far from being "private" or only a part of "family policy," family is an important part of American policymaking even in seemingly "non-family" policies like immigration, tax, and agriculture. Policymakers rely on family to determine eligibility, distribute goods, and provide justification for their positions across a wide range of policies. Ultimately, this book shows that seemingly private life makes American public policy possible, and it suggests that the ability of policymakers to accomplish their goals is intimately tied to the strength and organization of American families. Yet, it also demonstrates that relying on a dynamic institution like family can have unintended consequences, potentially destabilizing policies over time.

Politics & Government

Stanford University Press

The Politics of Trash explains how municipal trash collection solved odorous urban problems using nongovernmental and often unseemly means. Focusing on the persistent problems of filth and the frustration of generations of reformers unable to clean their cities, Patricia Strach and Kathleen S. Sullivan tell a story of dirty politics and administrative innovation that made rapidly expanding American cities livable.\nThe solutions that professionals recommended to rid cities of overflowing waste cans, litter-filled privies, and animal carcasses were largely ignored by city governments. When the efforts of sanitarians, engineers, and reformers failed, public officials turned to the habits and tools of corruption as well as to gender and racial hierarchies. 
Corruption often provided the political will for public officials to establish garbage collection programs. Effective waste collection involves translating municipal imperatives into new habits and arrangements in homes and other private spaces. To change domestic habits, officials relied on gender hierarchy to make the women of the white, middle-class households in charge of sanitation. When public and private trash cans overflowed, racial and ethnic prejudices were harnessed to single out scavengers, garbage collectors, and neighborhoods by race. These early informal efforts were slowly incorporated into formal administrative processes that created the public-private sanitation systems that prevail in most American cities today.\nThe Politics of Trash locates these hidden resources of governments to challenge presumptions about the formal mechanisms of governing and recovers the presence of residents at the margins, whose experiences can be as overlooked as garbage collection itself. This consideration of municipal garbage collection reveals how political development often relies on undemocratic means with long-term implications for further inequality. Focusing on the resources that cleaned American cities also shows the tenuous connection between political development and modernization.

The Politics of Trash: How Governments Used Corruption to Clean Cities, 1890–1929

History

Sullivan, Kathleen S.

Americas

Cornell University Press

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