This unique book uses a combination of sophisticated methodologies and cutting edge data to present accessible insights on American politics and campaign advertising in the United States. KEY TOPICS Its contributing authors tackle politically and policy relevant questions on the use and effect of political advertising, address campaign finance reform, and focus on improving the quality of elections. For political professionals, journalists, all the players involved in federal campaigns—and anyone with an interest in them.

The Medium and the Message: Television Advertising and American Elections

Politics & Social Sciences

Goldstein, Kenneth M.

Strach, Patricia

Social Sciences

Pearson

Books à la Carte are unbound, three-hole-punch versions of the textbook. This lower cost option is easy to transport and comes with same access code or media that would be packaged with the bound book. This Package Contains: MyPoliSciLab with E-Book Student Access Code Card and Understanding American Politics and Government, Books a la Carte Edition Updated in a new 2nd edition, Understanding American Politics and Government provides students with a substantive foundation on the fundamentals of our government while enlisting them to become more discerning consumers of political information, better decision-makers and more effective citizens. Using a journalistic, example-rich narrative, this unique text schools students in the building blocks of good social science by distinguishing between the concepts of “correlation” and “causation.”

Understanding American Politics and Government, Books a la Carte Plus MyPoliSciLab -- Access Card Package (2nd Edition)

Howell, William G.

Coleman, John J.

Politics & Government

This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version. Books à la Carte also offer a great value for your students–this format costs significantly less than a new textbook. Updated in a new 2nd edition, Understanding American Politics and Government provides students with a substantive foundation on the fundamentals of our government while enlisting them to become more discerning consumers of political information, better decision-makers and more effective citizens. Using a journalistic, example-rich narrative, this unique text schools students in the building blocks of good social science by distinguishing between the concepts of “correlation” and “causation.”

Understanding American Politics and Government, Books a la Carte Edition (2nd Edition)

Books à la Carte are unbound, three-hole-punch versions of the textbook. This lower cost option is easy to transport and comes with same access code or media that would be packaged with the bound book. This Package Contains: MyPoliSciLab with E-Book Student Access Code Card and Understanding American Politics and Government, Brief Edition, Books a la Carte Edition Updated in a new 2 edition, Understanding American Politics and Government provides students with a substantive foundation on the fundamentals of our government while enlisting them to become more discerning consumers of political information, better decision-makers and more effective citizens. Using a journalistic, example-rich narrative, this unique text schools students in the building blocks of good social science by distinguishing between the concepts of “correlation” and “causation.” *The Brief version of this text contains abbreviated coverage of all the major topic areas*

Understanding American Politics and Government, Brief Edition, Books a la Carte Plus MyPoliSciLab -- Access Card Package (2nd Edition)

This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version. Books à la Carte also offer a great value for your students–this format costs significantly less than a new textbook. Updated in a new 2 edition, Understanding American Politics and Government provides students with a substantive foundation on the fundamentals of our government while enlisting them to become more discerning consumers of political information, better decision-makers and more effective citizens. Using a journalistic, example-rich narrative, this unique text schools students in the building blocks of good social science by distinguishing between the concepts of “correlation” and “causation.” *The Alternate version of this text does not contain the policy chapters found in the National version*

Understanding American Politics and Government, Alternate Edition, Books a la Carte Edition (2nd Edition)

Books à la Carte are unbound, three-hole-punch versions of the textbook. This lower cost option is easy to transport and comes with same access code or media that would be packaged with the bound book. This Package Contains: MyPoliSciLab with E-Book Student Access Code Card and Understanding American Politics and Government, Alternate Edition, Books a la Carte Edition Updated in a new 2 edition, Understanding American Politics and Government provides students with a substantive foundation on the fundamentals of our government while enlisting them to become more discerning consumers of political information, better decision-makers and more effective citizens. Using a journalistic, example-rich narrative, this unique text schools students in the building blocks of good social science by distinguishing between the concepts of “correlation” and “causation.” *The Alternate version of this text does not contain the policy chapters found in the National version*

Understanding American Politics and Government, Alternate Edition, Books a la Carte Plus MyPoliSciLab -- Access Card Package (2nd Edition)

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.    Packages  Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.    Used or rental books  If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.    Access codes  Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   --    This access code card gives you access to all of MyPoliSciLab’s grade-boosting resources...PLUS a complete e-book of your textbook! MyPoliSciLab is a state-of-the-art interactive and instructive solution for introductory American government courses that combines multimedia simulations, video debates, research support, and practice tests to make learning fun!  This is the product access code card for MyPoliSciLab and does not include the actual bound book.      Updated in a new 2nd edition, Understanding American Politics and Government provides students with a substantive foundation on the fundamentals of our government while enlisting them to become more discerning consumers of political information, better decision-makers and more effective citizens. Using a journalistic, example-rich narrative, this unique text schools students in the building blocks of good social science by distinguishing between the concepts of “correlation” and “causation.”

MyPoliSciLab with Pearson eText -- Standalone Access Card -- for Understanding American Politics and Government (National and Alternate Editions) (2nd Edition)

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab &amp; Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab &amp; Mastering products. Packages Access codes for Pearson's MyLab &amp; Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- This access code card gives you access to all of MyPoliSciLab’s grade-boosting resources. MyPoliSciLab is a state-of-the-art interactive and instructive solution for introductory American government courses that combines multimedia simulations, video debates, research support, and practice tests to make learning fun! This is the product access code card for MyPoliSciLab and does not include the actual bound book. Updated in a new 2nd edition, Understanding American Politics and Government provides students with a substantive foundation on the fundamentals of our government while enlisting them to become more discerning consumers of political information, better decision-makers and more effective citizens. Using a journalistic, example-rich narrative, this unique text schools students in the building blocks of good social science by distinguishing between the concepts of “correlation” and “causation.” *The Brief version of this text contains abbreviated coverage of all the major topic areas*

MyPoliSciLab Student Access Code Card for Understanding American Politics and Government, Brief Edition (Standalone) (2nd Edition)

Science & Math

Physics

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.    Packages  Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.    Used or rental books  If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.    Access codes  Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   --     This access code card gives you access to all of MyPoliSciLab’s grade-boosting resources...PLUS a complete e-book of your textbook! MyPoliSciLab is a state-of-the-art interactive and instructive solution for introductory American government courses that combines multimedia simulations, video debates, research support, and practice tests to make learning fun!  This is the product access code card for MyPoliSciLab and does not include the actual bound book.    Updated in a new 2nd edition, Understanding American Politics and Government provides students with a substantive foundation on the fundamentals of our government while enlisting them to become more discerning consumers of political information, better decision-makers and more effective citizens. Using a journalistic, example-rich narrative, this unique text schools students in the building blocks of good social science by distinguishing between the concepts of “correlation” and “causation.”      *The Brief version of this text contains abbreviated coverage of all the major topic areas*

MyPoliSciLab with Pearson eText -- Standalone Access Card -- for Understanding American Politics and Government, Brief Edition (2nd Edition)

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab &amp; Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab &amp; Mastering products. Packages Access codes for Pearson's MyLab &amp; Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Updated in a new 2nd edition, Understanding American Politics and Government provides students with a substantive foundation on the fundamentals of our government while enlisting them to become more discerning consumers of political information, better decision-makers and more effective citizens. Using a journalistic, example-rich narrative, this unique text schools students in the building blocks of good social science by distinguishing between the concepts of “correlation” and “causation.” *The Brief version of this text contains abbreviated coverage of all the major topic areas*

Understanding American Politics and Government, Brief Edition with MyPoliSciLab with eText -- Access Card Package (2nd Edition)

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