Marketing Research: The Second Pacific Rim edition reflectscontemporary developments and examples in Marketing Research. Thetext maintains the strengths of the original Aaker, Kumar and Daytext, and is presented in an engaging and accessible style. Avisual map evolves throughout the text, guiding students throughthe entire marketing research process step by step. 
The text retains a clear focus on marketing research as a toolfor helping organisations achieve their goals, and uses themacro-micro approach of reviewing the entire research processbefore considering each component part in detail. The focus is onunderstanding and conducting market research as the basis formaking sound business decisions.

Marketing Research: The Second Pacific Rim Edition

Business & Money

Aaker, David A.

KUMAR, V.

Day, George S.

Stewart, David W.

Lawley, Meredith

Marketing & Sales

wiley

Book by Stewart, David W., Furse, David H.

Effective Television Advertising: A Study of 1000 Commercials (Marketing Science Institute Series)

Furse, David H.

Lexington Books

The level of immigration to the United States has never been higher, with more than a million immigrants, legal and illegal, entering every year. This new immigration is placing unique demands upon schools, colleges, vocational training centers, and adult education agencies. Cities and towns across the nation are straining to educate ever-larger numbers of immigrants, whose needs are often very different from native-born Americans. Educating these diverse groups is, however, difficult - and for urban school districts, whose resource bases are dimininshing, grappling with these issues presents a vital social problem. David Stewart analyzes these issues in detail, illustrating that the root of these difficulties lies in the absence of coordination between the federal government's immigration policy and related education policies at the federal, state, and local levels. Stewart calls the Congressional immigration committees to task for giving insufficient attention to the educational needs of immigrants and urges larger and more timely federal funding for local immigrant education programs.

Immigration and Education: The Crisis and the Opportunities

Education & Teaching

Schools & Teaching

Book by Runyon, Kenneth E., Stewart, David W.

Consumer Behavior and the Practice of Marketing

Runyon, Kenneth E.

Management & Leadership

Merrill Pub. Co

Focus Groups: Theory and Practice (Applied Social Research Methods)

This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.

Politics & Social Sciences

Rook, Dennis

Shamdasani, Prem N.

Social Sciences

Sage Publications, Inc.

Secondary Research: Information Sources and Methods (Applied Social Research Methods)

This volume focuses on the secondary research process to provide an introduction to locating, using, evaluating, and integrating already published data -- with an emphasis on material that is useful for the most common applications. With its sample exercises it is extremely practical, providing a justification for 'cheap research' -- research conducted without the need for new data collection.

This volume focuses on the secondary research process to provide an introduction to locating, using, evaluating, and integrating already published data -- with an emphasis on material that is useful for the most common applications. With its sample exercises it is extremely practical, providing a justification for ′cheap research′ -- research conducted without the need for new data collection.

Stressing the unique interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this book provides a systematic treatment of focus group interviews within the context of social science research and theory. It also brings together the substantial literature on group processes and the analysis of qualitative data.

See the best price to sell, buy, or rent books by Stewart, David W.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Stewart, David W.

See the best price to sell, buy, or rent books by Stewart, David W.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Research: The Second Pacific Rim Edition

Effective Television Advertising: A Study of 1000 Commercials (Marketing Science Institute Series)

Immigration and Education: The Crisis and the Opportunities

Consumer Behavior and the Practice of Marketing

Focus Groups: Theory and Practice (Applied Social Research Methods)

Focus Groups: Theory and Practice (Applied Social Research Methods)

Secondary Research: Information Sources and Methods (Applied Social Research Methods)

Secondary Research: Information Sources and Methods (Applied Social Research Methods)

Focus Groups: Theory and Practice (Applied Social Research Methods)

Focus Groups: Theory and Practice (Applied Social Research Methods)