Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing′s role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.  Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy′s essays and studies of marketing.

Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing (1-Off Series)

Business & Money

Levy, Sidney J.

Rook, Dennis

Marketing & Sales

Sage Publications, Inc.

Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.
Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.

Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing

Parenting & Relationships

Focus Groups: Theory and Practice (Applied Social Research Methods)

This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.

Politics & Social Sciences

Stewart, David W.

Shamdasani, Prem N.

Social Sciences

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Books by Rook, Dennis