Defending market position and profitability, this book shows how to achieve "standout" with major customers designed to ensure you become less of a supplier of a commodity and more of a co-developer of wealth-creating initiatives. Using a step-by-step methodology, the author goes through the planning stage of defining a true partnership, from identifying potential alliances, utilizing efficient filters for selection and profiling customers, to the choice of the strategic initiative which will be tackled. He then focuses on implementation, highlighting how to gain customer commitment, the technical and commercial study, building the partnership team, and evaluating and feeding back its progress. The text is also backed up with international case examples which show how different companies have developed partnerships and the outcomes realized from them.

Developing Strategic Partnerships: How to Leverage More Business from Major Customers

Business & Money

Steward, Chris

Management & Leadership

Gower Pub.Co.

This book acts as a warning to anyone who might be tempted to accept a public speaking invitation and helps you become an expert bluffer!

Bluff Your Way in Public Speaking (The Bluffer's Guides)

Humor & Entertainment

Wilkinson, Mike

Humor

Ravette Pub Ltd

A snappy little book containing facts, jargon, and inside information--all that readers need to know to hold their own among the experts.

Bluffer's Guide to Public Speaking: Bluff Your Way in Public Speaking

Marketing & Sales

Oval Books

Be an instant expert on public speaking and bluff your way with any audience. No exertion required, just a sense of humor.From 'Memorising' to 'Mannerisms', and from 'Presentation' to 'Unplanned Interruptions', The Bluffer's Guide to Public Speaking addresses all you need to know to captivate your listeners.

The Bluffer's Guide to Public Speaking: Bluff Your Way in Public Speaking (Bluffer's Guides - Oval Books)

The Bluffer's Guide to Public Speaking (Bluffer's Guides)

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Books by Steward, Chris