Dust jacket notes: "Since the late 1920s, football has been at the center of Murray Warmath's life. Starting as a high school player in Humboldt, Tenn., he became involved with a game that took him to the top as both a coach and a player. The Autumn Warrior: Murray Warmath's 65 Years in American Football is an in-depth look at his years as a player at the University of Tennessee under famed coach Robert Neyland, then as an assistant to Neyland, Mississippi State's Allyn McKeen and Army's Earl 'Red' Blaik, and finally, as head coach at Mississippi State and Minnesota. The Autumn Warrior chronicles each game in which he served as head coach. With emphasis on the Minnesota years and two Rose Bowls and 1960 national championship, Warmath discusses the great players he coached such as Bob Suffridge, Jackie Parker, Bob McNamara, Bobby Cox, Dick Larson, Tom Brown, Sandy Stephens, Bobby Bell, Carl Eller and Bob Stein. Personal reflections on Warmath are given by former players and assistant coaches. The book tells how this man of character and courage rose above the hard times to forge one of the greatest eras in Golden Gopher gridiron history. The Autumn Warrior is not only a look at one man, it is a look at an important part of American football history."

The Autumn Warrior: Murray Warmath's 65 Years in American Football

Wilkinson, Mike

Biographies & Memoirs

Burgess Intl Group

"Far too little work has been done around the question of value, this is a notable contribution to the field. .....This book will give you a head start in communicating the value inherent in your goods and services to the stakeholders who matter most to your business...your customers". David Thorp, Director of Research and Professional Development, The Chartered Institute of Marketing "The contents of this book are at the very heart of understanding value. As a result, I think it would be extremely helpful for readers wishing to understand and implement value in their own organisations". Helmut Stiegler, Manager Sales & Marketing-Sales Excellence, Siemens Industry Automation Division The Challenge of Value: First you must understand your customer and what is important (valuable) to him personally and to his business in terms of the three elements of the Value Triad©. Second you must understand your competition and how you are different from them on those issues that are important to the customer. Third you have to quantify the monetary and emotional value (both positive and negative) of these differentiators. Finally you have to construct a Value Proposition that clearly explains the differentiated value that your product or service brings to the customer. At the end of the day, customers will only buy your product or service if they understand the value that you offer and they feel they have a reasonable chance of receiving that value if they purchase. That's the challenge. This book will help you meet it.

The Challenge of Value

Business & Money

Macdivitt, Harry

Management & Leadership

Theschoolbook.com

This book acts as a warning to anyone who might be tempted to accept a public speaking invitation and helps you become an expert bluffer!

Bluff Your Way in Public Speaking (The Bluffer's Guides)

Humor & Entertainment

Steward, Chris

Humor

Ravette Pub Ltd

Be an instant expert on public speaking and bluff your way with any audience. No exertion required, just a sense of humor.From 'Memorising' to 'Mannerisms', and from 'Presentation' to 'Unplanned Interruptions', The Bluffer's Guide to Public Speaking addresses all you need to know to captivate your listeners.

The Bluffer's Guide to Public Speaking: Bluff Your Way in Public Speaking (Bluffer's Guides - Oval Books)

Oval Books

The Bluffer's Guide to Public Speaking (Bluffer's Guides)

Marketing & Sales

Act normal : 99 Tips for dealing with the Dutch

Kaldenbach, Hans

Prometheus

See the best price to sell, buy, or rent books by Wilkinson, Mike. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Wilkinson, Mike