You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product.
What Are You Going To Do?
You're going to read this book, that's what.
Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.
Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.
Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.
Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.
Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

Ice to the Eskimos: How to Market a Product Nobody Wants

Business & Money

SPOELSTRA, JON

Management & Leadership

Harper Business

Red Chaser tosses you right into the 1950s. You'll meet the kinkiest and most beautiful spy this side of the Iron Curtain. You'll meet Joe McCarthy. Best of all, you'll live the life of Jake McHenry. Jake seems to have a near-perfect life. After all, he spent five years in Germany after World War II and came back laden with ill-gotten Nazi riches. Being young and rich ain't bad. Back home in Brooklyn, Jake became a private detective for the simple reason that he needed a pretend job to hide the source of his riches. Mostly, however, he went to Brooklyn Dodgers games at Ebbets Field and drank beer. Between games, Jake did occasionally work at being a detective. His specialty was looking for candid photo-ops of husbands trying to get a little on the side. Sort of seedy, but not a bad diversion. Then Joe McCarthy entered the picture. A childhood buddy introduced Jake to Tailgunner Joe. They wanted Jake to steal a secret list of celebrity communists from the Ice Queen, a rich high-society leftist named Arabella Van Dyk. The Ice Queen also happened to be the most beautiful--and most depraved--woman that Jake had ever seen. The break-in of the Ice Queen's brownstone in Manhattan was easy, but it unleashed a flurry of Russians, North Koreans, J. Edgar Hoover and mobsters in a wild chase for the list. The backdrop to all this is the greatest pennant race in the history of Major League Baseball. The New York Giants chased the Brooklyn Dodgers all summer long for the National League pennant. That's the year that Bobby Thompson hit the "shot heard 'round the world." The pennant--and Jake's life--comes down to the last inning and the last pitch at the Polo Grounds in New York City on Wednesday, October 3, 1951. Red Chaser is a fresh spin on the historical mystery novel. It's fun, it's 1950s noir, it's Brooklyn, it keeps you guessing and when you finish the last page you say, "Wow, that was fun." [close]

Red Chaser: A noir thriller of the 1950s, the Cold War and the Brooklyn Dodgers

Mystery, Thriller & Suspense

Mystery

CreateSpace Independent Publishing Platform

How in the world do you sell more tickets for your event? Signing a mega-star is one way. Or there's The Ultimate Toolkit way where you use proven specific tactics and strategies to sell the last seat in the house. For any pro or college team or any large participant event who needs to sell more tickets.

The Ultimate Toolkit

DeLay, Steve

Marketing & Sales

You're selling tickets for a team or an event. Getting the Sale Handbook. Once the you make the appointment, what do you say? How do you handle objections? In this handbook you will learn precisely what to say regardless of the type of company that is being pitched.

Getting the Sale (The Ultimate Toolkit)

You’ll be learning one important skill that you will be able to use for the rest of your life: how to get an appointment with anybody. When you learn these fundamentals in this Handbook, you can make an appointment with anybody you want. This is an exceptionally valuable skill to possess. Less than 1% of Americans possess these skills. So, which hard-to-see exec do you want to make an appointment with?

Making the Appointment: The Ultimate Toolkit

Skills

Jon Spoelstra, one of the country's best sports marketers, contends there is less risk and more payoffs in creating outrageous marketing.

Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts!

Bard Press

Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules―tested and proven―in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line―without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks ―this book is for anyone who influences the course and attitude of your company.

Marketing Outrageously Redux: How to Increase Your Revenue by Staggering Amounts

When was the last time that one of your wishes came true? Or, have you reached the point where you don't bother wishing anymore? Well, don't give up wishing just yet. Make one more wish. You can make your next wish come absolutely, positively true. You just have to do two things. 1) Be careful what you wish for, 2) Learn the secret of how to wish for success and have it come true. Success Is Just One Wish Away is a life-changing book that will give you a tool for achieving success far beyond anything you've experienced before. See how your life changes when you make the right wish. Make that wish today.

Success Is Just One Wish Away: Make One Wish & Your Life Suddenly Changes, but Make Sure It's the Right One

Business Development & Entrepreneurship

Delstar Pub

Una obra que te ayudara a triunfar de un modo que nunca antes habias experimentado y con la que aprenderas a hacer realidad suenos que antes te parecian imposibles.

SOLO UN DESEO TE SEPARA DEL EXITO (Spanish Edition)

Self-Help

Relationships

Editorial Sirio

Who's Killing the Alchemy Winery?: Old Guys Murder Mystery #6

Independently published

See the best price to sell, buy, or rent books by SPOELSTRA, JON. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by SPOELSTRA, JON