Marketing Outrageously Redux: How to Increase Your Revenue by Staggering Amounts

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Marketing Outrageously Redux: How to Increase Your Revenue by Staggering Amounts image
ISBN-10:

1885167733

ISBN-13:

9781885167736

Author(s): SPOELSTRA, JON
Edition: 2
Released: Feb 16, 2011
Publisher: Bard Press
Format: Paperback, 276 pages
Related ISBN: 9781885167750

Description:

Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules―tested and proven―in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line―without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks ―this book is for anyone who influences the course and attitude of your company.

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