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Streetfighter Marketing

Business & Money

Slutsky, Jeff

Slutsky, Marc

Management & Leadership

Lexington Books

This book addresses many new topical areas for the development of 6 Sigma performance. The text is structured to demonstrate how 6 Sigma methods can be used as a very powerful tool within System Engineering and integration evaluations to help enable the process of Critical Parameter Management. The case studies and examples used throughout the book come from recent successful applications of the material developed in the text.

Design for Six Sigma in Technology and Product Development

Creveling, Clyde M.

Antis, David, Jr.

PRENTICE/HALL

Low-Cost Advertising/Promotion Strategies for Your Small Business

Streetfighting: Low-Cost Advertising/Promotion Strategies for Your Small Business

Marketing & Sales

Prentice Hall Direct

Streetfighting: Low-cost advertising/promotion strategies for your small business

Streetsmart Teleselling: The 33 Secrets

CEOs, department heads, freelance consultants, lawyers--almost everyone in business--has to fight for clients just like manufacturers or retailers. Now, in this guide, two daring young marketing "marauders" tell how to target profitable clients; how to discover your unique market niche; how to get free publicity; how and when to advertise; and more.

How to Get Clients

Grand Central Publishing

StreetSmart Marketing

A ``how-to'' guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through ``grass-roots'' marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.

wiley

A "how-to" guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through "grass-roots" marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.

For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- using nontraditional, highly targeted forms of marketing and advertising. The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business- people in the new hypercompetitive, advertising-polluted environment in which they must seek profits. With pressures from "big box" retailers, internet competition, and a glut of other immediate competitors, businessmen and businesswomen need a war chest of proven ideas and strategies to help them thrive. Additionally, local businesses suffer from advertising price increases despite eroding audiences from the local media, especially newspapers, radio, and TV. This book could be the answer to your current and future marketing problems. You'll learn how to mold and manipulate traditional advertising methods while supplementing or supplanting them with alternative, novel techniques for lower cost and higher reward. National and regional corporations who sell their products and services through a network of local retailers, franchisees, or dealers will also benefit greatly from this book. It will provide them with an easy-to-understand blueprint on how to develop, roll out, and maintain a practical, money-saving, sales-generating Street Fighter Marketing program throughout their organization. In a book full of success stories, Slutsky discusses in a clear, practical, straightforward manner how Street Fighter Marketing techniques can work for you. The first step to growing your market share may well be to spend a few hours in the company of one of the nation's most savvy and engaging business tacticians. For more information and a downloadable video, visit www.streetfightermarketing.com.

Street Fighter Marketing Solutions: How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business

Free Press

Offers tips and suggestions for writing and giving speeches

Toastmaster's International Guide to Successful Speaking: Overcoming Your Fears, Winning over Your Audience, Building Your Business & Career

Aun, Michael

Toastmasters International

Literature & Fiction

Dearborn Trade Pub

See the best price to sell, buy, or rent books by Slutsky, Jeff. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Slutsky, Jeff

See the best price to sell, buy, or rent books by Slutsky, Jeff. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Streetfighter Marketing

Design for Six Sigma in Technology and Product Development

Streetfighting: Low-Cost Advertising/Promotion Strategies for Your Small Business

Streetfighting: Low-cost advertising/promotion strategies for your small business

Streetsmart Teleselling: The 33 Secrets

How to Get Clients

StreetSmart Marketing

StreetSmart Marketing

Street Fighter Marketing Solutions: How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business

Toastmaster's International Guide to Successful Speaking: Overcoming Your Fears, Winning over Your Audience, Building Your Business & Career