StreetSmart Marketing

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StreetSmart Marketing image
ISBN-10:

0471618837

ISBN-13:

9780471618836

Author(s): Slutsky, Jeff
Edition: 1
Released: Jun 12, 1989
Publisher: wiley
Format: Hardcover, 241 pages

Description:

A "how-to" guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through "grass-roots" marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.

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