The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. 
In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.
Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.
Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.

Punk Marketing: Get Off Your Ass and Join the Revolution

Business & Money

Laermer, Richard

Simmons, Mark

Business Culture

Harper Business

The marketing revolution is here 
Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve, and desperately need. 
In this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. 
Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any business-person needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell phones, TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.

The Business Playground: Where Creativity and Commerce Collide

Stewart, David A.

New Riders Pub

Hitler promised to give this spy a villa after the war was over—but instead he paid him hundreds of thousands in counterfeit money This is the story of the most successful German spy of World War II, the Albanian Elyesa Bazna—an untrained opportunist. While working as a valet to the British ambassador to Turkey in Ankara Bazna photographed top secret material, which he sold to the Germans for vast sums. He became the most highly paid spy in history. However he never got to enjoy his ill-gotten gains, for the British banknotes he demanded came from "Operation Bernhard," the counterfeiting project set up by the SD, the Nazi foreign espionage department. Cicero even stumbled across "Operation Overlord," code-name for D-Day. Because of in-fighting between various German departments, full use was never made of the information. Having accessed recently released British Secret Service files, Mark Simmons analyzes all the eyewitness accounts, and captures the feverish atmosphere of neutral Ankara, a hotbed of spies and intrigue.

Agent Cicero: Hitler's Most Successful Spy

Biographies & Memoirs

Historical

The History Press

This is the story of the British involvement with the island of Cyprus over 100 years. Since World War I, Cyprus has played a key role in British defense strategy. After the withdrawal from Egypt, the island became the British Middle East headquarters. Britain retains two sovereign bases on the island, and it has become a favorite with UK tourists. Much of the tale is oral history, told in the words of the people who served the British Crown on Cyprus, civil and military; many relate their experiences first hand. There are fascinating accounts from Royal Marine Commandos, and soldiers of the Parachute Regiment along with other Army units, and the thoughts of sailors and airmen, and civilians of the Colonial Service and those who served in the Cyprus Police, of service wives and writers, most not published before.

The British and Cyprus: An Outpost of Empire to Sovereign Bases, 1878-1974

History

Europe

Spellmount

In March 1941, the Royal Navy scored one of the greatest one-sided victories against the Italian Fleet the Regia Marina at Matapan. It brought to an end six months of remarkable success for the Royal Navy in the Mediterranean. When France fell and Italy declared war on Britain, Admiral Dudley Pound had wanted to evacuate the Mediterranean altogether and concentrate on home defence. Churchill overruled him, regarding such a move as the death knell of the British Empire. His decision made the Mediterranean theatre the focus of British land operations for four years, reliant on the Navy. In Admiral Andrew Cunningham, Churchill had a fleet commander in the Mediterranean who would miss no chance of hounding the enemy. Affectionately known as A.B.C. by his men, Cunningham was salty in his language, intolerant of fools and a master of tactics. In The Battle of Matapan 1941: The Trafalgar of the Mediterranean, Mark Simmons explores the remarkable victories of Taranto and Matapan, as seen through the eyes of the men who manned the ships and flew the aircraft of the Mediterranean Fleet.

The Battle of Matapan 1941: The Trafalgar of the Mediterranean

Researched using previously unstudied MI5 and MI6 files, this study reveals the part played by Count Laszlo Almasy, the protagonist of the film The English Patient 
John Eppler thought himself to be the perfect spy. Born to German parents, he grew up in Egypt, adopted by a wealthy family and was educated in Europe. Fluent in German, English, and Arabic, he made the Hadj to Mecca but was more at home in high society or traveling the desert on camelback with his adopted Bedouin tribe. After joining the German Secret Service in 1937, in 1942 he was sent across the desert to Cairo by Field Marshal Rommel. His guide was the explorer and Hungarian aristocrat Laszlo Almasy, a man made famous by the book The English Patient. Eppler's mission was to infiltrate British Army Headquarters and discover the Eighth Army's troop movements and battle plans. This book reveals the story of Operation Condor and its comedy of errors and how it was foiled by Major A.W. "Sammy" Sansom of the British Field Security Service. It is a tale of the desert, of the hotbed of intrigue that was 1940s Cairo, and the spy who was to send his reports using a code based on Daphne du Maurier's novel Rebecca.

The Rebecca Code: Rommel's Spy in North Africa and Operation Kondor

Killing Keiko: The True Story of Free Willy's Return to the Wild

In 1978, a young killer whale “Keiko” was collected off the east coast of Iceland and spent the next 18 years in human care. At Reino Aventura Park in Mexico, his home was not conducive to good health, and over time his condition deteriorated. In 1993, Keiko became the star of Free Willy, a Warner Bros. blockbuster movie, that enchanted the public and led children and adults to believe that a whale, long-held in the care of man, could successfully make its way in the wild. Animal rights organizations lobbied for a real-life release program for Keiko, similar to his fictitious counterpart, and millions of dollars were raised to return the orca back to his home waters. Author Mark Simmons was leader of the team of animal behaviorists brought to Iceland as part of the release project. But the program was doomed to failure from the start; plagued by hidden agendas and an organization unable to recognize that Keiko needed to learn to be wild before any chance at survival could exist.

Australia & Oceania

Callinectes Press

It is no coincidence that many of Alistair MacLean's most successful novels were sea stories. In 1941, he was called up after volunteering for the Royal Navy and served as Ordinary Seaman, Able Seaman, and Leading Torpedo Operator. For the majority of his service, he was on HMS Royalist, a modified Dido-class light cruiser, seeing action in the Arctic, and operations against the German battleship Tirpitz. The ship then deployed to the Mediterranean taking part in Operation Dragoon the invasion of the South of France and later in operations against German occupied Greek Islands in the Aegean. After which MacLean and Royalist were deployed to the Indian Ocean and operations against the Japanese in Malaya, Burma, and Sumatra.His wartime experiences coupled with exceptional literary skill resulted in the runaway success of his first novel HMS Ulysses (1955) followed by The Guns of Navarone (1957) and South by Java Head (1958). These three blockbusters cemented his position as one of the most successful and highly paid authors of the era.While not a whole life biography, Mark Simmon's book provides a fascinating insight into Maclean's war service and subsequent works, which deserve enduring popularity.

Alistair MacLean's War: How the Royal Navy Shaped his Bestsellers

Arts & Literature

Pen and Sword Maritime

This complete guide to the top-rated anime series on the Cartoon Network covers all the TV series, movies, comics, graphic novels, video games, and model kits from the world of Gundam. Included are detailed synopses of all the different Gundam episodes.

Gundam: The Official Guide

Comics & Graphic Novels

Manga

VIZ Media, LLC

See the best price to sell, buy, or rent books by Simmons, Mark. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Simmons, Mark

See the best price to sell, buy, or rent books by Simmons, Mark. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Punk Marketing: Get Off Your Ass and Join the Revolution

Punk Marketing: Get Off Your Ass and Join the Revolution

The Business Playground: Where Creativity and Commerce Collide

Agent Cicero: Hitler's Most Successful Spy

The British and Cyprus: An Outpost of Empire to Sovereign Bases, 1878-1974

The Battle of Matapan 1941: The Trafalgar of the Mediterranean

The Rebecca Code: Rommel's Spy in North Africa and Operation Kondor

Killing Keiko: The True Story of Free Willy's Return to the Wild

Alistair MacLean's War: How the Royal Navy Shaped his Bestsellers

Gundam: The Official Guide