The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. 
In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.
Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.
Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.

Punk Marketing: Get Off Your Ass and Join the Revolution

Business & Money

Laermer, Richard

Simmons, Mark

Business Culture

Harper Business

The marketing revolution is here 
Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve, and desperately need. 
In this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. 
Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any business-person needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell phones, TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.

A better time for your business starts in the next decade. Are you ready? In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today. Sometimes you see a business evolve and think, “I wish I'd thought of that.” With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 “short-short” chapters and dozens of outrageous sidebars, this captivating book shows you the ways to: <ul>
<li>Read the signs </li>
<li>Influence the trends </li>
<li>Embrace new and reject stodgy </li>
<li>Anticipate change </li>
<li>Ask experts the right questions </li>
<li>Seek out visionaries and snub fakers </li>
<li>Separate the trends from fads </li>
<li>Use technology-for everything </li>
<li>Cash in on being ahead of the competition! </li>
</ul>
2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. With 2011you'll learn how to participate in change instead of trailing it. Laermer calls trends as he sees 'em-from what's dead to what's sensational to what's novel and what's next. If you're looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book. Because this is your life...in 2011.

2011: Trendspotting for the Next Decade

Management & Leadership

McGraw=Hill

Provides information on romantic spots, cultural attractions, events for children, shops, gardens, and historic sites.

Native's Guide to New York: Advice With Attitude for People Who Live Here--And Visitors We Like

Travel

United States

W.W. Norton & Co., Inc.

Interviews with Edwin Schlossberg, Christopher Buckley, Gloria Feldt, and other industry leaders highlight this practical handbook on the art of predicting and profiting from future trends, which also includes hundreds of predictions with an a revealing look at their implications for the future. Original.

Trendspotting: Think Forward, Get Ahead, Cash in on the Future

Literature & Fiction

Perigee Trade

This thorough and entertaining guide to everything that makes New York City the place for gays and lesbians is packed with information, from gay nightclubs, restaurants, arts, and bookstores, to the many gay and lesbian social and political organizations and support groups. In time for Gay Pride Month and the 25th Anniversary of Stonewall.

Gay and Lesbian Guide to New York City

Plume

From an overview of how the Internet works--including a primer on computer communication and explanations of how providers like America Online, CompuServe, Microsoft Network, and the many lesser-known companies operate--to a savvy insider's evaluation of the services available to gay men and lesbians online, Richard Laermer presents a definitive survey of what's happening in queer cyberspace today and how to make the most of it. Get On With It describes how to meet people with common interests, find information on health and other personal issues, keep up with the latest news, learn about travel or drag, and simply do more online. More than 350 World Wide Web sites and other internet access areas are discussed and rated candidly. Learn how to use E-mail uniquely, join newsgroups en masse, get into chat areas, surf the Net for outrageous and unpredictable sites, and where to go "off-line." Such controversial matters as pornography, privacy, and censorship are also investigated in detail.

Get On with It: The Gay and Lesbian Guide to Getting Online

Parenting & Relationships

Broadway Books

No Empire State Building. No Tavern-on-the-Green. This book is for those who like to get off the beaten track.

Native's Guide to New York, Completely Revised and Updated 3rd Edition: 750 Ways to Have the Time of Your Life in the City

Prima Lifestyles

Native's Guide to New York, 2nd Edition

On TLC's groundbreaking new series, Taking Care of Business, Richard Laermer shows small-business owners how to build buzz and get media coverage. Here he shares the secrets from his highly successful public relations firm on how to take care of business and grow the bottom line. In Full Frontal PR, readers learn how to hone their pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most important. cost-effective. For those looking to raise their profile and reach new customers, this acclaimed book will help any company or person break through the clutter and into the center of attention.

Full Frontal PR: Building Buzz About Your Business, Your Product, or You

Investing

Bloomberg Press

See the best price to sell, buy, or rent books by Laermer, Richard. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Laermer, Richard

See the best price to sell, buy, or rent books by Laermer, Richard. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Punk Marketing: Get Off Your Ass and Join the Revolution

Punk Marketing: Get Off Your Ass and Join the Revolution

2011: Trendspotting for the Next Decade

Native's Guide to New York: Advice With Attitude for People Who Live Here--And Visitors We Like

Trendspotting: Think Forward, Get Ahead, Cash in on the Future

Gay and Lesbian Guide to New York City

Get On with It: The Gay and Lesbian Guide to Getting Online

Native's Guide to New York, Completely Revised and Updated 3rd Edition: 750 Ways to Have the Time of Your Life in the City

Native's Guide to New York, 2nd Edition

Full Frontal PR: Building Buzz About Your Business, Your Product, or You