Advance Praise Eye opener! Shifted my thinking about China and India's global impact' - Philip Kotler, Ph D S. C. Johnson, Distinguished Professor of International Marketing Marketing Department, Kellogg School of Management Northwestern University Prof. 'Jagdish Sheth does it again. He distills the implications of the growth of China and India through a wide ranging and thoughtful interpretation in "Chindia Rising" and its implications to global growth, prosperity, security and culture. A must read for all managers, politicians and security experts' - C.K. Prahalad Paul and Ruth McCracken, Distinguished University Professor, Ross School of Business The University of Michigan. 'Business leaders in East and West will surely read with interest Jagdish Sheth's thought provoking assessment of how the rise of China and India (Chindia) will prove to be an enormous boon to the worldwide economy. With his profound insight into global business trends, Prof. Sheth shows how Chindia's rise will not only stimulate the mature economies of the West but will also help birth economies in Asia, Africa, and Latin America' - Azim Premji, Chairman and Managing Director Wipro, Ltd. 'The rise of China and India will have a profound effect on businesses in the developed as well as the developing world. Any businessman who wants to be ready to benefit from these dramatic changes should read Dr Sheth's insightful book' - Patrick J. McGovern, Founder and Chairman International Data Group. 'With detailed analyses of companies, economic trends, and historical patterns, the noted business management scholar, Prof. Sheth convincingly suggests that the rise of China and India as 21st century global powers can be as beneficial to the world as was the rise of the US in the early 20th century. This is a useful source for not only business leaders but anyone interested in this tectonic shift that is underway in the world today' - Dr Vishakha N. Desai, President Asia Society. 'Jag Sheth has produced

Chindia Rising

Sheth, Jagdish

Incore Publishing

Today’s best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They’re changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s simply politically correct, because it’s the only path to long-term competitive advantage. These are the firms of endearment. Companies people love doing business with, working for and collaborating with as partners. Since the publication of the First Edition, the concept of corporate social responsibility has become embraced as a valid, important, and profitable business model. It is a trend that has transformed the workplace and corporate world. This Second Edition updates the examples, cases, and applications from the original edition, giving readers insight into how this hallmark of the modern organization is practiced today.

Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

Business & Money

Wolfe, David

SISODIA, RAJENDRA

Management & Leadership

Pearson FT Press

The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A’s." The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. For a marketing campaign to succeed, it must achieve high marks on all four A’s, using a blend of marketing and non-marketing resources. The 4A framework helps companies create value for customers by identifying exactly what they want and need, as well as by uncovering new wants and needs. (For example, none of us knew we "needed" an iPad until Apple created it.) That means not only ensuring that customers are aware of the product, but also ensuring that the product is affordable, accessible and acceptable to them. Throughout this book, the authors demonstrate how looking at the world through the 4A lens helps companies avoid marketing myopia (an excessive focus on the product) as well as managerial myopia (an excessive focus on process). In fact, it is a powerful way to operationalize the marketing concept; it enables managers to look at the world through the customer’s eyes. This ability has become an absolute necessity for success in today’s hyper-competitive marketplace.

The 4 A's of Marketing: Creating Value for Customer, Company and Society

Marketing & Sales

Routledge

Examines the marketing techniques used by the managers of a variety of companies to revitalize the sales of their products

Winning Back Your Market: The Inside Stories of Companies That Did It

John Wiley&Sons, Inc.

Marketing Management: A Comprehensive Reader

South-Western Pub.

Book by Sheth, Jagdish, Eshghi, Golpira

Global Strategic Management Perspectives

Eshghi, Golpira

Book by Sheth, Jagdish, Eshghi, Abdolreza

Global Accounting Perspectives (Global Business Perspectives Series)

Eshghi, Abdolreza

Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples:
<ul>
<li>McDonald's, Burger King, and Wendy's</li>
<li>General Mills, Kellogg, and Post</li>
<li>Nike, Adidas, and Reebok</li>
<li>Bank of America, Chase Manhattan, and Banc One</li>
<li>American, United, and Delta </li>
<li>Merck, Johnson &amp; Johnson, and Bristol-Myers Squibb</li>
</ul>
Based on extensive studies of market forces, the distinguished business school strategists and corporate advisers Jagdish Sheth and Rajendra Sisodia show that natural competitive forces shape the vast majority of companies under "the rule of three." This stunning new concept has powerful strategic implications for businesses large and small alike.
Drawing on years of research covering hundreds of industries both local and global, The Rule of Three documents the evolution of markets into two complementary sectors -- generalists, which cater to a large, mainstream group of customers; and specialists, which satisfy the needs of customers at both the high and low ends of the market. Any company caught in the middle ("the ditch") is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping mall with specialty shops anchored by large stores. Drawing wisdom from these markets, The Rule of Three offers counterintuitive insights, with suggested strategies for the "Big 3" players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. The book explains how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared. Such disruptions include new technologies, regulatory shifts, innovations in distribution and packaging, demographic and cultural shifts, and venture capital as well as other forms of investor funding.
Years in the making and sweeping in scope, The Rule of Three provides authoritative, research-based insights into market dynamics that no business manager should be without.

The Rule of Three: Surviving and Thriving in Competitive Markets

Economics

Free Press

Questions about the status, identity and legitimacy of business schools in the modern university system continue to stimulate debate amongst deans, educational policy makers and commentators. In this book, three world experts share their critical insights on management education and new business school models in the USA, Europe and Asia, on designing the business school of the future, and how to make it work. They look at how the business school is changing and focus in particular on emergent global challenges and innovations in curricula, professional roles, pedagogy, uses of technology and organisational delineations. Set within the context of a wider discussion about management as a profession, the authors provide a systematic, historical perspective, analysing major trends in business school models, and reviewing a wealth of current literature, to provide an informed and unique perspective that is firmly grounded in practical and experimental analysis.

The Business School in the Twenty-First Century: Emergent Challenges and New Business Models

Lorange, Peter

Thomas, Howard

Cambridge University Press

See the best price to sell, buy, or rent books by Sheth, Jagdish. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Sheth, Jagdish

See the best price to sell, buy, or rent books by Sheth, Jagdish. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Chindia Rising

Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

The 4 A's of Marketing: Creating Value for Customer, Company and Society

The 4 A's of Marketing: Creating Value for Customer, Company and Society

Winning Back Your Market: The Inside Stories of Companies That Did It

Marketing Management: A Comprehensive Reader

Global Strategic Management Perspectives

Global Accounting Perspectives (Global Business Perspectives Series)

The Rule of Three: Surviving and Thriving in Competitive Markets

The Business School in the Twenty-First Century: Emergent Challenges and New Business Models