Today’s best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They’re changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s simply politically correct, because it’s the only path to long-term competitive advantage. These are the firms of endearment. Companies people love doing business with, working for and collaborating with as partners. Since the publication of the First Edition, the concept of corporate social responsibility has become embraced as a valid, important, and profitable business model. It is a trend that has transformed the workplace and corporate world. This Second Edition updates the examples, cases, and applications from the original edition, giving readers insight into how this hallmark of the modern organization is practiced today.

Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

Business & Money

Wolfe, David

SISODIA, RAJENDRA

Sheth, Jagdish

Management & Leadership

Pearson FT Press

The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A’s." The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. For a marketing campaign to succeed, it must achieve high marks on all four A’s, using a blend of marketing and non-marketing resources. The 4A framework helps companies create value for customers by identifying exactly what they want and need, as well as by uncovering new wants and needs. (For example, none of us knew we "needed" an iPad until Apple created it.) That means not only ensuring that customers are aware of the product, but also ensuring that the product is affordable, accessible and acceptable to them. Throughout this book, the authors demonstrate how looking at the world through the 4A lens helps companies avoid marketing myopia (an excessive focus on the product) as well as managerial myopia (an excessive focus on process). In fact, it is a powerful way to operationalize the marketing concept; it enables managers to look at the world through the customer’s eyes. This ability has become an absolute necessity for success in today’s hyper-competitive marketplace.

The 4 A's of Marketing: Creating Value for Customer, Company and Society

Marketing & Sales

Routledge

Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples:
<ul>
<li>McDonald's, Burger King, and Wendy's</li>
<li>General Mills, Kellogg, and Post</li>
<li>Nike, Adidas, and Reebok</li>
<li>Bank of America, Chase Manhattan, and Banc One</li>
<li>American, United, and Delta </li>
<li>Merck, Johnson &amp; Johnson, and Bristol-Myers Squibb</li>
</ul>
Based on extensive studies of market forces, the distinguished business school strategists and corporate advisers Jagdish Sheth and Rajendra Sisodia show that natural competitive forces shape the vast majority of companies under "the rule of three." This stunning new concept has powerful strategic implications for businesses large and small alike.
Drawing on years of research covering hundreds of industries both local and global, The Rule of Three documents the evolution of markets into two complementary sectors -- generalists, which cater to a large, mainstream group of customers; and specialists, which satisfy the needs of customers at both the high and low ends of the market. Any company caught in the middle ("the ditch") is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping mall with specialty shops anchored by large stores. Drawing wisdom from these markets, The Rule of Three offers counterintuitive insights, with suggested strategies for the "Big 3" players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. The book explains how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared. Such disruptions include new technologies, regulatory shifts, innovations in distribution and packaging, demographic and cultural shifts, and venture capital as well as other forms of investor funding.
Years in the making and sweeping in scope, The Rule of Three provides authoritative, research-based insights into market dynamics that no business manager should be without.

The Rule of Three: Surviving and Thriving in Competitive Markets

Economics

Free Press

While the world is still coming to grips with the implications of globalization, Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets investigates what the globe′s economic and geopolitical future looks like and discovers the unfolding of an unprecedented realignment of forces. Based on extensive study and analysis, the authors of this compelling book argue that regionalization will replace the much celebrated globalization, characterized by extensive North-South integration between developed and developing nations. Authors Jagdish N. Sheth and Rajendra S. Sisodia describe how the world is evolving into three huge economic and political unions, which will take shape by 2020, and make various predictions.

Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets

Sheth, Jagdish N.

SAGE Publications Pvt. Ltd

Awaken: A Journey to Purpose, Wholeness, Healing, and Impact Awaken delivers a contemporary and accessible guide to how each of us can experience a life of meaning, purpose, and fulfillment in a world that is rife with anxiety, depression, and addiction. Drawing on the distinguished author's lifetime of accumulated insights and experience, Awaken guides readers on a journey to achieve complete alignment between who they are, what they say, what they do, and how they relate to others. People are traumatized and polarized the world over. By healing our traumas, uniting the polarities in our lives, and connecting to our deepest purpose, we can attain personal power and amplify our positive impact on the world. Most people have chosen not to deal with their trauma; they conceal it, numb it, and relive it. Through the prism of the author's life journey, Awaken shows us how to mine the ups and downs of our lives to experience "post-traumatic growth." Written for anyone with even a passing interest in improving their inner life and making a difference in the world, Awaken provides proven tools and practical advice that allow readers to know themselves, love themselves, be themselves, and express themselves. Readers will learn how to grow their personal power by building self-trust, cultivating presence, drawing healthy boundaries, leaning into necessary conflict, and challenging orthodoxies. Awaken will help readers see their lives differently in order to transform their experience of living.

Awaken: The Path to Purpose, Inner Peace, and Healing

Business Culture

wiley

As seen on Oprah’s Super Soul Sunday A New York Times and Wall Street Journal Bestseller In this book, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today’s best-known companies, they illustrate how these two forces canand dowork most powerfully to create value for all stakeholders: including customers, employees, suppliers, investors, society, and the environment. These Conscious Capitalism” companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. We know them; we buy their products or use their services. Now it’s time to better understand how these organizations use four specific tenetshigher purpose, stakeholder integration, conscious leadership, and conscious culture and managementto build strong businesses and help advance capitalism further toward realizing its highest potential. As leaders of the Conscious Capitalism movement, Mackey and Sisodia argue that aspiring leaders and business builders need to continue on this path of transformationfor the good of both business and society as a whole. At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business grounded in a more evolved ethical consciousness, this book provides a new lens for individuals and companies looking to build a more cooperative, humane, and positive future.

Conscious Capitalism: Liberating the Heroic Spirit of Business

MACKEY, JOHN

Harvard Business Review Press

As seen on Oprah’s Super Soul Sunday The bestselling book, now with a new preface by the authors At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholdersincluding customers, employees, suppliers, investors, society, and the environment. Read this book and you’ll better understand how four specific tenetshigher purpose, stakeholder integration, conscious leadership, and conscious culture and managementcan help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.

Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business

The&nbsp;Conscious Capitalism Field Guide gives you the tools for sharing and implementing the principles of higher purpose and conscious business throughout your organization. This practical guide provides exercises, checklists, and advice to help you apply these ideas in your organization.

capitalismo consciente -Guía práctica: Cómo alinear el propósito de una organización (Spanish Edition)

Henry, Timothy

Eckschmidt, Thomas

Empresa Activa

Esta es una defensa audaz con una reinvencion del capitalismo y un plan de un nuevo sistema para los negocios, Capitalismo consciente es para cualquier persona con la esperanza de construir un futuro mas cooperativo, humano y positivo. John Mackey, cofundador de Whole Foods y el profesor de Capitalismo consciente, Raj Sisodia argumentan que los negocios y el capitalismo son intrinsecamente buenos, y usan algunas de las compañias mas conocidas y de mayor exito para ilustrar su punto. Comenzando por Southwest Airlines, UPS, Costco, Panera, Google, The Container Store y Amazon, organizaciones que hoy en dia son la creacion de valores para todas las partes interesadas, incluyendo clientes, empleados, proveedores, inversores, la sociedad y el medio ambiente. / Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods cofounder John Mackey and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good using some of todays most successful companies as examples.

Capitalismo consciente: Libera el espíritu heroico de los negocios (Spanish Edition)

See the best price to sell, buy, or rent books by SISODIA, RAJENDRA. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by SISODIA, RAJENDRA

See the best price to sell, buy, or rent books by SISODIA, RAJENDRA. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

The 4 A's of Marketing: Creating Value for Customer, Company and Society

The 4 A's of Marketing: Creating Value for Customer, Company and Society

The Rule of Three: Surviving and Thriving in Competitive Markets

Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets

Awaken: The Path to Purpose, Inner Peace, and Healing

Conscious Capitalism: Liberating the Heroic Spirit of Business

Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business

capitalismo consciente -Guía práctica: Cómo alinear el propósito de una organización (Spanish Edition)

Capitalismo consciente: Libera el espíritu heroico de los negocios (Spanish Edition)