Based on Howard Shenson's wide-ranging expertise, it gives you a real-life, no-holds-barred account of what it's really like to go out on your own and fight to survive—and succeed—in the consulting business. Covers every phase of consulting, from establishing the business and sales and marketing to proposals and presentations, financial issues and client relations. Shenson covers the latest trends in the industry as tracked by his well-known newsletter Professional Consultant and Seminar Business Report and his many contacts in the business.

Shenson on Consulting: Success Strategies from the ``Consultant's Consultant''

Business & Money

Shenson, Howard L.

Industries

wiley

The Contract and Fee-Setting Guide for Consultants and Professionals

Expert advice on how to strike a fair deal and command a fair price. The Contract and Fee-Setting Guide for Consultants &amp; Professionals No matter how knowledgeable you are in your field..No matter how great your track record..No matter how expert your advice or impressive your credentials . you jeopardize your client base if you do not instill every phase of your practice with a consummate professionalism. And for sharp clients, the first clear signs of such a savvy professionalism are the ability to set fees at a fair market price and offer neat, straightforward contracts with clearly delineated terms. This book teaches you, in a few days, what it traditionally took people half a lifetime to learn through trial and error. In writing it, the author drew on his more than twenty years as a business consultant, lecturer, and author to offer you tips on how to ask for and get the fees you deserve and to establish contract terms that are in the best interests of you and your clients. Throughout he shares his insider's expertise on: * Determining market value for your services * Establishing per diem or per-project rates and calculating overhead * Advantages and disadvantages of various systems of fee-setting and billing * Six major goals of every contract * Negotiating the contract and avoiding legal pitfalls

Management & Leadership

John Wiley&Sons, Inc.

How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences

A complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop &amp; Promote Successful Seminars &amp; Workshops The adult education business--seminars, workshops, classes, conferences--is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminar for about $1,000 or less * How to develop a dynamic program and effective program materials * How to create a powerful, registration producing marketing strategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketing to increase sales * How to evaluate and choose where and when to conduct your seminar or workshop * How to select hotel and conference facilities * How to price your program to ensure maximum registrations/profitability * How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services * How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense

A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop &amp; PromoteSuccessful Seminars &amp; Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $1,000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increase sales * How to evaluate and choose where and when to conduct your seminaror workshop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense

America's most sought-after consulting guru shows you how to successfully market your services and make more money. Contains 138 insider secrets for building a client base applicable to a broad range of professionals inside or outside consulting. Features invaluable marketing do's and don'ts and covers such topics as direct mail, networking, cultivating referrals, media contacts, preparing contracts and setting fees.

138 Quick Ideas to Get More Clients

Wilson, Jerry R.

Reference

How to Select and Manage Consultants: A Guide to Getting What You Pay for

Lexington Books

How to Strategically Negotiate the Consulting Contract

Howard L Shenson

Successful Consultant's Guide to Fee Setting

Bermont Books

See the best price to sell, buy, or rent books by Shenson, Howard L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Shenson, Howard L.