Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide a glimpse at the real-world of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success.

Marketing Essentials in Hospitality and Tourism: Foundations and Practices

Business & Money

Shaw, Margaret

Shoemaker, Stowe

Industries

Pearson

For a required or elective course in Hospitality Sales and Introductory Sales Training for Industry taught out of the hospitality management or marketing program at the freshman/sophomore level at the two-year and four-year levels. Some hospitality programs will use this book in the lower level marketing course (taught out of the business school) as well. Focused on the sales aspect of hospitality (not just marketing), this book addresses the primary focus of sales as the communication aspect of marketing as well as direct personal selling to potential customers. Shaw/Morris positions personal selling as having the right product, in the right place, at the right time, and at the right price applied to hotels or foodservice operations. With this emphasis on personal selling - the sales process, sales management, sales and technology - sales becomes integral to the student's understanding of operations and marketing.

Hospitality Sales: A Marketing Approach

Morris, Susan V.

wiley

Punchneedle Embroidery: 40 Folk Art Designs

Punchneedle embroidery is backand it still features the same quick and simple technique as before. But credit for its modern revival must go to today’s increasingly appealing designs, which result in charming works of miniature art. It’s easy to get started: All that’s needed are a punchneedle tool, embroidery hoop, fabric, floss, and the basics found here. Even beginners will soon be able to create exquisite projects that showcase timeless motifs, from flowers and crows to primitive stars. In addition to frameable punchneedle pieces, there are a handful of wearable accents and a gallery of the authors’ works.A Selection of the Crafters Choice Book Club.

Crafts, Hobbies & Home

Kemp, Barbara

Crafts & Hobbies

Union Square & Co.

Hidden in a drawer for over seventy years, Margaret Shaw's perfectly preserved sketchbook diaries from 1926 to 1928 record in watercolor and prose, the flora and fauna of an almost vanished world. In Shaw's charmed countryside, the eaves swarm with house martins, elm trees still grow tall and hedgerows are everywhere, full of quarrelsome, noisy wrens.

A Countrywoman's Journal: The Sketchbooks of a Passionate Naturalist

Gardening & Landscape Design

New Line Books

Punchneedle embroidery is back! It still features the same quick and simple technique as before, but now with increasingly appealing designs that result in charming works of miniature art. This beautiful volume explains all the basic techniques, so even beginners will soon be able to create the 40 exquisite folk-style projects. In addition to frameable pieces and wearable accents that showcase timeless motifs from flowers and crows to primitive stars, this gorgeous collection, now available in paperback, offers an inspiring gallery of the authors’ works.

Brilliant butterflies, songbirds and seabirds, flowers and weeds, bees and bugs: Margaret Shaw records in watercolour and prose the rich flora and fauna of the unspoiled countryside of the 1920s. In Shaw's bucolic world the eaves swarm with housemartins, elm trees still grow tall, and the hedgerows are full of quarrelsome wrens. Travelling widely in Britain and in France and Italy, between October 1926 and December 1928, Shaw chronicled her observations of the landscape in all its weathers and colours: "a glorious sunrise" in Sussex; "a slight fog" in London; and "sullen skies with angry clouds" in the Highlands of Scotland. Evocative vignettes seek to capture the most picturesque of these landscapes.

A Country Woman's Journal : The Sketchbook of a Passionate Naturalist

Science & Math

Constable

Becoming a Family explores the first three intense and joyful years of the family journey. Raising children is a lifelong journey and is never as imagined. It is also a profound personal journey―parents need to trust their own inner sense as a guide for health and truth. After all, mothers and fathers have been raising children successfully long before childcare experts came along.Babies arrive “trailing clouds of glory,” creating a profound spiritual and human presence. Margaret Shaw explores how babies can be welcomed onto Earth with warmth, love, insight, joy, rhythm, structure, and sensitive care, which helps lay healthy physical, psychological, and spiritual foundations for life. Becoming a Family follows the incarnation process of the child, starting before conception and going through the first three years of the family, up to the third birthday.“Becoming a Family Becoming a Family is a helpful companion to intending family makers and parents.... The message of this book is the need for the young family to have a safe place, a place of containment, warmth and rhythm.” ―Margie Bruvel, Protea

Becoming a Family: The First Three Years (Hawthorn Press Early Years)

Health, Fitness & Dieting

Women's Health

Hawthorn Press

See the best price to sell, buy, or rent books by Shaw, Margaret. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Shaw, Margaret

See the best price to sell, buy, or rent books by Shaw, Margaret. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Essentials in Hospitality and Tourism: Foundations and Practices

Hospitality Sales: A Marketing Approach

Punchneedle Embroidery: 40 Folk Art Designs

A Countrywoman's Journal: The Sketchbooks of a Passionate Naturalist

Punchneedle Embroidery: 40 Folk Art Designs

A Country Woman's Journal : The Sketchbook of a Passionate Naturalist

Becoming a Family: The First Three Years (Hawthorn Press Early Years)