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Marketing Essentials in Hospitality and Tourism: Foundations and Practices

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Marketing Essentials in Hospitality and Tourism: Foundations and Practices image
ISBN-10:

0131708279

ISBN-13:

9780131708273

Author(s): Shaw, Margaret; Shoemaker, Stowe
Released: Aug 06, 2007
Publisher: Pearson
Format: Paperback, 640 pages
Related ISBN: 9780135132715
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Description:

Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide a glimpse at the real-world of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success.

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