Fills the void for a sports marketing book written from a strategic business perspective. Organized around a framework of the strategic marketing process that can be applied to the sports industry, this book provides an appreciation for the growing popularity of women's sports and the globalization of sport; a balanced treatment of all aspects of sports marketing at all levels; an introduction of the concepts and theories unique to sports marketing and a review of the basic principles of marketing in the context of sports; and comprehensive coverage of the functions of sports marketing. This edition includes a running case throughout the text using the new XFL; up-to-date examples and research; and interviews from sports marketing practitioners throughout the text. For professionals in sport marketing and/or sport management.

Sports Marketing: A Strategic Perspective

Shank, Matthew D.

Sports & Outdoors

PRENTICE/HALL

Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport. This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of consumers for sports. Extensive treatment is given to understanding consumers as spectators and participants; in addition to planning the sports marketing mix (product, price, promotion, and place), it examines the execution and evaluation of the planning process. An excellent source of information for directors of sports marketing, directors of sports promotion, athletic directors, directors of community/public relations, directors of ticket sales, directors of sponsorship sales, sports marketing coordinators, sports promotion coordinators, and recreation/borough sports directors.

Business & Money

Marketing & Sales

KEY BENEFIT: Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport. KEY TOPICS: This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of consumers for sports. Extensive treatment is given to understanding consumers as spectators and participants; in addition to planning the sports marketing mix (product, price, promotion, and place), it examines the execution and evaluation of the planning process. MARKET: An excellent source of information for directors of sports marketing, directors of sports promotion, athletic directors, directors of community/public relations, directors of ticket sales, directors of sponsorship sales, sports marketing coordinators, sports promotion coordinators, and recreation/borough sports directors.

Pearson College Div

This unique book explores the complex and diverse nature of Sports Marketing, presenting a framework to help explain and organize the sports marketing process. Written from a true strategic marketing perspective-by a professor of marketing in a college of business-it illustrates the application of marketing principles and processes to the sports industry.

Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. 
Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice. 
Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples. In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry. 
It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice. 
A companion website offers additional resources for instructors and students, including an instructor’s guide, test questions, presentation slides, and useful weblinks.

Lyberger, Mark R.

Industries

Routledge

Product Description 
Sport Marketing: A Strategic Approach is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. 
Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice. 
Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international cases and examples. In a new feature, successful sport marketers reflect on their careers and how they progressed in the sport marketing industry. 
It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice. 
A companion website offers additional resources for instructors and students, including an instructor’s guide, test questions, presentation slides and useful weblinks. 
 Review 
"Students, faculty and sport marketing professionals can all benefit from the organized strategic framework presented in Shank and Lyberger’s 6th edition. The framework, coupled with real world, relevant examples of sports marketing in action, presents a great introduction to the field."\nDr. Larry McCarthy, Associate Professor of Marketing, Seton Hall University, USA and President, Gaelic Athletic Association, Ireland. \n"The 6th edition provides excellent details of all aspects of sport marketing. In addition to presenting a strong theoretical base, it also incorporates practical examples from a wide array of sport industry segments. Each chapter utilizes sidebars and "from the field" discussions to maximize understanding."\nDr. Mark Nagel, Professor of Sport Management, University of South Carolina, USA. 
"With their updated edition, Shank and Lyberger provide an understanding of sports marketing that applies across the industry's ecosystem. Readers can learn from the perspective of sport properties (team, leagues, events, etc.), media partners, corporate sponsors, brand and event agencies, cause-related partners, and sporting participants. Through these diverse perspectives, learners are better prepared for the various opportunities emerging in the field." \nDr. Joe Cobbs, Professor of Sport Business and Event Management, Northern Kentucky University, USA. 
"This book emphasizes the importance of developing a strategic approach to understanding sport consumers and the broader market context. In these pages, Shank and Lyberger have crafted a cutting-edge contribution to the field, one with techniques and frameworks that are time tested and actually work in the highly competitive business of sport."\nDr. Nancy Lough, Professor of Higher Education, University of Nevada Las Vegas and President, Sport Marketing Association, USA. 
 About the Author 
Matthew D. Shank is President of the Virginia Foundation of Independent Colleges (VFIC), USA and President Emeritus of Marymount University, USA.\nMark R. Lyberger is Associate Professor of Sport Administration and Director of The Center for Sport and Recreation Development at Kent State University, USA.

Sports Marketing: A Strategic Perspective, 5th edition

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks.
Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

See the best price to sell, buy, or rent books by Shank, Matthew D.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Shank, Matthew D.

See the best price to sell, buy, or rent books by Shank, Matthew D.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Sports Marketing: A Strategic Perspective

Sports Marketing: A Strategic Perspective

Sports Marketing: A Strategic Perspective

Sports Marketing: A Strategic Perspective

Sports Marketing: A Strategic Perspective

Sports Marketing: A Strategic Perspective

Sports Marketing: A Strategic Perspective, 5th edition

Sports Marketing: A Strategic Perspective, 5th edition