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Sports Marketing: A Strategic Perspective

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Sports Marketing: A Strategic Perspective image
ISBN-10:

0136218717

ISBN-13:

9780136218715

Author(s): Shank, Matthew D.
Edition: 1
Released: Dec 29, 1998
Publisher: Pearson College Div
Format: Hardcover, 553 pages
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Description:

This unique book explores the complex and diverse nature of Sports Marketing, presenting a framework to help explain and organize the sports marketing process. Written from a true strategic marketing perspective-by a professor of marketing in a college of business-it illustrates the application of marketing principles and processes to the sports industry.

Best prices to buy, sell, or rent ISBN 9780136218715

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