<p>Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research. </p>
<p>With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.</p>

Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series)

Business & Money

Scott A Neslin

Management & Leadership

Marketing Science Institute

See the best price to sell, buy, or rent books by Scott A Neslin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Scott A Neslin

See the best price to sell, buy, or rent books by Scott A Neslin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series)