Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series)
Description:
Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research.
With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.
Best prices to buy, sell, or rent ISBN 9780965711418
Frequently Asked Questions about Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series)
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The Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series) book is in very low demand now as the rank for the book is 5,770,422 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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