If you could buy a book that would predict the buying behavior of millions of people, you'd buy it, right? 
Defining Markets, Defining Moments explains the author's concept of cohort marketing," an extremely focused approach of generational marketingthat enables managers, salespeople, and marketing specialists to understand and predict a generation's particular attitudes, desires, preferences and buying behaviors -- even when they enter new lifestages. The book outlines the seven generational groups that are currently affecting the marketplace -- and the new ones that are emerging. And it presents new marketing models and practical advice, based on the author's experience with Fortune 500 companies, for tapping the minds, and pocketbooks, of various age groups. The text discusses key physical, socioeconomic, and emotional factors that influence a particular generation's behavior or profile."

Defining Markets, Defining Moments: America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care

Business & Money

Meredith, Geoffrey E.

Schewe, Charles D.

Karlovich, Janice

Marketing & Sales

wiley

<ul>
<li>Explains the author ?s concept of ?cohorts?, a new way of looking at age groups by examining what affected people in their formative years of 17-21.</li> <li>Outlines the seven generational groups that are currently affecting the workplace?and the new ones that are emerging.</li> <li>Presents new managing models and practical advice, based on the author?s experience with Fortune 500 companies, for working effectively with various age groups.</li> <li>Discusses key physical, socioeconomic, and emotional factors that influence a particular generation?s behavior or profile.</li> </ul>

Managing by Defining Moments: Americas 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care

Management & Leadership

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