From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.

Next Now: Trends for the Future

Business & Money

Salzman, Marian

Matathia, Ira

Marketing & Sales

St. Martin's: Griffin

How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.

Buzz: Harness the Power of Influence and Create Demand

O'Reilly, Ann

Economics

wiley

A pioneering forecaster predicts the trends and technologies that will shape global culture and commerce in the next two decades—a must-read guide for business leaders, entrepreneurs, and anyone looking for an edge.\n“In a world of half-baked hot takes, Marian Salzman is a true seer.”—Andrew Yang\nA little more than twenty years ago, the Y2K computer glitch threatened to bring the global economy to its knees. But instead of overnight disruption, humankind slipped into two decades of economic turmoil, ecological angst, and tribalism, all set against the backdrop of a newly global and digital civilization. Sometimes the events that seem pivotal are just blips, while the more meaningful cultural shifts are hiding in plain sight. Marian Salzman’s job is to uncover those hidden shifts.\nSo what’s in store for the next two decades?\nIn this acutely observed guide, Salzman, whose past predictions have been heralded for coming uncannily close to the way we live now, unpacks the course of human life from the bumpy turn of the millennium through the pandemic era, when chaos and “together apart” are the new normal, equity has become a battle cry, and breathing space emerged as the greatest luxury of all.\nDrawing inspiration from John Naisbitt’s classic 1982 book Megatrends, Salzman then turns to the two decades ahead. Navigating deftly among geographies, she connects threads across business, civic life, consumerism, family, and entertainment, revealing the trends and developments—some established, some surprising—poised to recast our past, shape our collective future, and shift our identities.\nIn a world dominated by disruption, being prepared for change is a critical advantage. The New Megatrends is gripping reading for anyone seeking to understand the shape and texture of the next era, which, above all, will be marked by its relentless pace, new technology, and the ever-present threats of climate change and political division.

The New Megatrends: Seeing Clearly in the Age of Disruption

History

Crown Currency

Today’s news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how to most effectively build brands has become a 24/7 mission for even the most experienced PR firms, let alone the lone enterprise. So where does one even begin to take on such an endeavor?Look no further! In Agile PR, public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Individuals and businesses seeking to build either their brand or that of a client can learn how to:• Use newscrafting to help you or your client be the news• Personalize pitches to reporters and bloggers• Master the art of storytelling• Create branded hashtags that get shared• Gain exposure at SXSW, TED, and other key conferences• Get bumped to the top of online searches• And much more!Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR unlocks industry secrets to help anyone broaden their reach and increase their impact.

Agile PR: Expert Messaging in a Hyper-Connected, Always-On World

AMACOM

A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact—from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world—they were the ones to create the buzz around “übersexuals” and “metrosexuals”—to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market.

The Future of Men

PALGRAVE~MACMILLAN

A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact―from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world―they were the ones to create the buzz around "übersexuals" and "metrosexuals"―to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market.

The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today

Discusses what life is like in high school, covering such aspects as stress, schoolwork, family, romance, and sports.

Peterson's Greetings from High School 1991 (The Peterson's H.S. Series)

Reisgies, Teresa

Teen & Young Adult

Petersons

Teenagers discuss the rewarding and sometimes frustrating experiences of being a volunteer

Peterson's 150 Ways Teens Can Make a Difference (The Peterson's H.S. Series)

Becker, Maribel

Education & Reference

Discusses the Persian Gulf War, including America's involvement and the people and culture of the Middle East

War and Peace in the Persian Gulf: What Teenagers Want to Know (The Peterson's H.S. Series)

See the best price to sell, buy, or rent books by Salzman, Marian. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Salzman, Marian

See the best price to sell, buy, or rent books by Salzman, Marian. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Next Now: Trends for the Future

Buzz: Harness the Power of Influence and Create Demand

The New Megatrends: Seeing Clearly in the Age of Disruption

Agile PR: Expert Messaging in a Hyper-Connected, Always-On World

The Future of Men

The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today

Next Now: Trends for the Future

Peterson's Greetings from High School 1991 (The Peterson's H.S. Series)

Peterson's 150 Ways Teens Can Make a Difference (The Peterson's H.S. Series)

War and Peace in the Persian Gulf: What Teenagers Want to Know (The Peterson's H.S. Series)