With the help of a quick-witted cartoon wizard, this text aims to show how to outpace the competition by combining time-tested marketing fundamentals with the latest marketing techniques. With advice on every technique the modern marketeer is likely to need, this book is a compendium of 21st-century marketing. The contents include: analysis of outstanding marketing caampaigns; a guide to choosing your marketing weapons; an introduction to direct marketing; marketing strategies for unique circumstances; worksheets to plan and implement successful campaigns; and advice on international marketing from Drayton Bird.

The Master Marketer: How to Combine Tried and Tested Techniques With the Latest Ideas to Achieve Spectacular Marketing Success

Business & Money

Bird, Drayton

Ryan, Christopher J.

Economics

Kogan Page, Ltd.

A trail guide with maps of the 114 mile long-distance footpath through the three county/Pioneer Valley region of western Massachusetts and the Monadnock region of southwest New Hampshire

Metacomet-Monadnock Trail Guide: A Trail Guide with Maps of the 117 Mile Long Distance Foot Path Through the 3 County-Pioneer Valley Region of Western ... & the Monadnock Region of S. W. New Hampshire

Sports & Outdoors

Hiking & Camping

New England Cartographics

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Books by Ryan, Christopher J.