How to Write Sales Letters That Sell

Why do some sales letters get spectacular results? Why are others instantly consigned to the bin? If you want to know how to create truly successful sales letters, look no further. Drayton Bird, the internationally renowned expert on direct mail, reveals here the secrets of his trade. Acclaimed throughout the world, this bestselling book is packed with examples of real sale letters and shows you exactly what to do and what to avoid. In "How to Write Sales Letters That Sell" you will find out how to: *understand the secrets of persuasion *plan letters that are bound to get more replies *create offers that make the readers want to respond *time your mailings and remailing for maximum effect *lay out letters for maximum impact. For successful sales letters time after time, make full use of the tricks, tips and techniques from one of the world's experts on direct mail, and watch your response rates soar!

Bird, Drayton

Business & Money

Kogan Page.

With the help of a quick-witted cartoon wizard, this text aims to show how to outpace the competition by combining time-tested marketing fundamentals with the latest marketing techniques. With advice on every technique the modern marketeer is likely to need, this book is a compendium of 21st-century marketing. The contents include: analysis of outstanding marketing caampaigns; a guide to choosing your marketing weapons; an introduction to direct marketing; marketing strategies for unique circumstances; worksheets to plan and implement successful campaigns; and advice on international marketing from Drayton Bird.

The Master Marketer: How to Combine Tried and Tested Techniques With the Latest Ideas to Achieve Spectacular Marketing Success

Ryan, Christopher J.

Economics

Kogan Page, Ltd.

In an updated edition of this acclaimed volume, international direct marketing expert Drayton Bird shares the secrets of direct mail success and offers the insights that only three decades of experience can provide. Packed with examples and illustrations from dozens of companies around the world, the author shows how to:
- Get and keep customers
- Create sales packages and offers that sell
- Select the right products and services for a direct marketing campaign
- Track and evaluate results
In his readable and witty style, Drayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing.

Commonsense Direct Marketing (Professional Paperbacks)

Marketing & Sales

As direct marketing activities are now allocated a higher marketing budget than ever before, due to the opening up of technologies in this area, it is more important that this medium is understood.To plan and execute a dynamic and ongoing campaign, and to successfully deploy the new technology now at our disposal, any marketer need look no further than Drayton Bird's latest edition. In his lively style, Bird shows the reader how to plan clearly, reach the right audience and turn ideas into brilliant campaigns. This book provides information which guarantees results and the opportunity to learn the success secrets of one of the world's most respected direct marketing gurus.

Commonsense Direct Marketing

Kogan Page Business Books

Published in association with Marketing Magazine

Marketing Insights and Outrages

""The ultimate how-to book of direct mail letter writing."" -- Victor Ross, former Chairman, Reader's Digest

Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns.

Commonsense Direct and Digital Marketing

Management & Leadership

Ntc Business Books

How to make buckets of dosh, screw things up, lose the lot, shake with fear, talk your way out of it, live under a false name, behave appallingly, fall in and out of love - often with the wrong people, feel joy, shame, terror, misery, disbelief, skirt death a few times, have an endless stream of dreadful hangovers - and still be at it when I should be tucked up in bed with a nice warm drink. If the idea of that little lot interests you, here’s a few snippets from my story.• Three stabbings and two near funerals: Believe it or not, I have been stabbed or partially stabbed three times. And I damn nearly lost my life twice after two of them.• Hiding from Hitler: In 1940, I trembled with fear in a bomb shelter. Was Hitler going to conquer Britain? It looked like it. Being scared like that is something hardly anyone nowadays can imagine, but I remember it vividly.• Millions made and millions lost: I never kept the millions I should have, though I did make two or three. Then through my own stupidity, lost almost all of it. Find out how to avoid my mistakes!• Trips to Ogilvy’s Chateau Touffou … How my wife took the great man for a ride …”Have you any idea what the roof cost?” … “I hate rabbit” …… the lost owl …Helena Rubinstein’s bed, “That’s the local mayor; he hates me.” And other Ogilvy stories• She saw Daddy ***ing Granny… It's absolutely true, and it refers to my mother seeing my father doing something no father should do with his mother-in-law.• Why did she forgive him…? Nowadays, people get divorced for infinitely less than what my father did to my mother, yet she forgave him, because of what had happened to her as a child.• Even after he gave her the ****? Surely no marriage could survive what my father did to my mother. But they stayed together. What made their extraordinary marriage survive?• Knee deep in shit with David: Ever visited a sewage plant? They don't often run conducted tours, but I made an impromptu entrance when young with one of my cousins. I can almost smell the pungent results 70 years later.• My most stupid money mistake: I never would have had to work again if I'd taken the advice of my accountant back in 1967. But I didn't, so I had to struggle for decades afterwards. Let me tell you why I think this was a blessing. Confused? You May Be. But not as much as me.This book is a mongrel. That’s because half is about my private life, which has been slightly unorthodox. I hope you find it entertaining. The other half is about my business life. Read that not just for entertainment, but for profit. By that I mean I will offer you an awful lot of advice, mainly based on an awful lot of mistakes and very little success.It could save you a lot of misery and quite possibly make you a great deal of money. You just have to avoid all the stupid things and copy the very few intelligent ones I did. I hope you'll find it entertaining.

You Did What?: 83 years of misadventure, mayhem – and millions

Biographies & Memoirs

Professionals & Academics

Independently published

See the best price to sell, buy, or rent books by Bird, Drayton. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Bird, Drayton

See the best price to sell, buy, or rent books by Bird, Drayton. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

How to Write Sales Letters That Sell

The Master Marketer: How to Combine Tried and Tested Techniques With the Latest Ideas to Achieve Spectacular Marketing Success

Commonsense Direct Marketing (Professional Paperbacks)

Commonsense Direct Marketing

Marketing Insights and Outrages

How to Write Sales Letters That Sell

Commonsense Direct and Digital Marketing

Commonsense Direct Marketing

You Did What?: 83 years of misadventure, mayhem – and millions