Global Environment of Business
Description:
The book begins with an international business overview, setting out the managerial agenda for firms doing global business. The book then discusses the following international environments: cultural differences (the senior author's specialty),economics, the legal\political dimension, the use of information technology amongst multinational corporations,and the managerial concepts of planning, organizing anc controlling -- once the market entry decison has been made.
Best prices to buy, sell, or rent ISBN 9781933583181
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