International Marketing

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International Marketing image
ISBN-10:

1933583223

ISBN-13:

9781933583228

Edition: 9
Released: Jan 01, 2006
Publisher: Northcoast Pub
Format: Paperback, 612 pages

Description:

This new edition reflects recent developments in the world economy and their imlications for international marketing. The text continues to address the challenges and opportunities facing small exporters as well as large multinationals. The text covers economic and cultural environments, the continuing changes occuring therein,and the implications for firms that want to survive and succeed in this dynamic environment.

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